Hot Gimmick Books 1-12

Hot Gimmick is the manga that made me a devoted proponent of the format. At the time, it was exactly what I was looking for — a girl-centered story that emphasizes emotion and character development, with fascinating plot twists and clear, expressive art. Unfortunately, the end of the series is so disappointing as to erase the enjoyment of the beginning, and now I recommend people avoid it.

The protagonist, Hatsumi, is a 16-year-old living in a company apartment building. Her father is on a remote assignment for work, and her older brother is a college student who’s gone a lot, leaving her with no easily available male role model. (There’s a page at the back of the first book that sums up the family members that is very helpful for the reader’s reference. Future books have information on other groups of characters.)

The family’s living situation keeps them under the thumb of Mrs. Tachibana, the wife of a high-ranking company official. When she appears, she’s followed by a flock of other company wives who serve as visible symbols of her power, a chorus of yes-women who giggle on cue to enforce her pronouncements. This situation is a twisted take on 1950s American morals, with the family’s standing revolving around the father’s job, the housewives worried about status, and hypocrisy not mattering so long as the proper image is maintained.

Hot Gimmick Book 2 cover
Hot Gimmick Book 2
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Hot Gimmick Book 1 cover
Hot Gimmick Book 1
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Tachibana’s son Ryoki has taken his family’s power to heart all his life. When they were younger, he even injured Hatsumi by pushing her down a flight of stairs just because she was in his way. He’s the villain of the piece, and he’s even scarier because he’s not sadistic — he just thinks of no one but himself and getting what he wants. That’s the way he’s seen things work all his life, where it doesn’t matter who he insults or degrades. As the series progresses, it becomes clear that he’s only ever been valued for his intelligence. He reminds himself of his rank by calling Hatsumi “moron”, reassuring himself that he’s still superior to her in that way. His motives become a little more understandable, if still not acceptable, and his emotional naiveté is realistic for his age and background. It’s refreshing that he’s not a two-dimensional villain but a more complex character.

Meanwhile, Hatsumi’s 14-year-old sister Akane is something of a wild child, with several lovers. Her period is late, so she guilts her big sister into buying her a pregnancy test. At the same time, she’s rubbing it in that Hatsumi’s never had a boyfriend. Ryoki finds out about the situation and uses it to blackmail Hatsumi into acting as his slave. She agrees in order to protect her family’s reputation. Although he claims to despise everyone for allowing his mother to rule their lives, he’s carrying on in the same fashion. Instead of pointing this out to him, her opinion of him is yet another thing Hatsumi holds inside.

Hatsumi is almost the perfect young girl, pliable and agreeable, unable to say no to other people’s requests, even when she should. She has few opinions of her own, being shaped by outside forces instead. When she completes a task difficult for her, she has such joy in her accomplishment that the reader wonders just how much in her everyday life she’s ever been allowed to take pride in. She’s never been encouraged in long-term thinking, even to the point of losing sight of the horrendous reasons behind her mission. She gets so wrapped up in the temporary exhilaration of successfully buying the test that she forgets how terrible it might be if her younger sister was actually pregnant. She frequently practices what she’ll say in a difficult situation, only to find her resolve deserting her when the time comes, a realistic portrayal of the distractions of teenage emotion.

Hot Gimmick Book 4 cover
Hot Gimmick Book 4
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Hot Gimmick Book 3 cover
Hot Gimmick Book 3
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Being unable to express one’s true feelings for fear of losing one’s social status is something a lot of teenagers can relate to. Hatsumi often thinks of the right thing to say after the situation has passed, and she feels powerless to change the factors aligned against her. She’s torn between standing up for what she wants and being controlled by what everyone else expects of her. Even when she screws up her courage and vows to tell someone something important, she can’t follow through because she gets distracted by her surroundings or her misguided sense of what other people can handle. She can’t stop herself from being nice, even at her own expense, or from apologizing, even when she’s the one wronged. She’s also rather naive, since she doesn’t recognize when she’s being asked out.

The sexual possibilities are surprisingly prominent, especially when taken in contrast to Hatsumi’s character. Ryoki uses the “slave” situation to fondle, kiss, and strip her. He even blames her for his behavior, saying “there’s something about her that makes me want to pick on her,” which shows how he’s incapable of interacting honestly with himself as well as anyone else. It’s a more adult version of teasing the person you have a crush on because you can’t express your emotions any other way.

It’s bizarre to see date rape used as the premise of a teenage comic, but why not? There’s a tradition in the comic medium of expressing emotions adolescents can relate to in exaggerated fashion. (For example, consider the symbolism of strange mutant powers appearing at puberty in the X-Men comics.) Also, the explicit deal Ryoki makes is different only in degree from the pressure many girls face, when they’re encouraged to put out for fear of being labeled a prude and feel trapped by peer pressure and social conventions. Sex is a real part of many teenage lives, a situation reflected here.

Azusa, a former childhood playmate and protector of Hatsumi’s, returns to the building just in time to protect her once again. Now the book begins to resemble a fairy tale, with this handsome teen model swooping in to rescue the princess-in-hiding. Of course, fairy tales aren’t possible in real life. As the series progresses, different motivations are revealed that cause the reader to question everything that’s gone before. Who’s really a bad guy, and who really cares for whom? Are characters being honest about their motives, or do they have more disturbing secret intentions? Azusa claims a disturbing connection with Hatsumi’s family; is he telling the truth?

Hot Gimmick Book 6 cover
Hot Gimmick Book 6
Hot Gimmick Book 5 cover
Hot Gimmick Book 5
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The delicate linework hides an underlying strength, in the same way the characters’ facades do. Emotions take center stage with facial expressions and body language clearly delineated, often through closeups. The art doesn’t draw attention to itself; instead, it keeps the reader moving through the story. The question of “what happens next?” is gripping, and the answer is rarely expected.

Hatsumi has a beauty she doesn’t realize due to the goodness in her heart, which is why every boy in the book falls in love with her. Her innocence, though, prevents her from suspecting anything but the best in people, a trait that gets her into dangerous situations when things turn out to be other than what they seem. By book four, she is moving slowly towards standing up for herself. Even after Azusa does something unforgivable, she barely summons the courage to slap him, and promptly apologizes afterwards. His taunting of her late at night gives the gossips more ammunition, since they immediately jump to the conclusion that she was coming on to him. Even with the trouble he’s caused, both intentionally and not, she’s of such good character that she can’t hate him. She can’t hate anyone.

Due to the spreading rumors, Mrs. Tachibana decides that the entire family should be ostracized for not teaching the children better behavior. The family assumes that this is because Hatsumi turned down Ryoki, so she’s pushed into reconciling with her “master”. It seems that the only emotions Ryoki allows himself are anger and jealousy, but he’s struggling to learn more, even though he doesn’t realize it yet. Meanwhile, little sister Akane and neighborhood geek Subaru are finding they might have more in common than they thought.

With her feelings for Ryoki continually changing, things are complicated in book five when her older brother Shinogu becomes jealous due to unfathomable motives. It seems everyone knows more about her family than she does, and the acts of the parents continue complicating the lives of the younger generation.

Hot Gimmick Book 8 cover
Hot Gimmick Book 8
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Hot Gimmick Book 7 cover
Hot Gimmick Book 7
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Book six starts with a flashback to how Azusa grew up, showing that his actions have deep-seated emotional roots. This series rarely settles for two-dimensional characterization, and shocking acts have complicated histories that make them understandable, if not agreeable. Living in the past isn’t very satisfactory, but trying to completely ignore it doesn’t work either. Hatsumi finds herself burdened with guilt over long-ago secrets that aren’t hers, while Ryoki struggles to think about anyone but himself.

New Year’s Eve brings complications in book seven. Little sister Akane has a new boyfriend, although she’s also flirting with Shinogu’s housemate. Hatsumi comes to a new realization about her feelings, while Ryoki is as self-centered as ever, scheming to get Hatsumi to sleep with him. For her, their relationship is hampered by emotional distance and lack of communication; for him, it’s all about the sex. When he tells his mother they’re dating, it’s soon all over the complex. Most of the drama results from characters acting on mistaken impressions of half-overheard conversations or partially glimpsed action. In that way, it captures realistic human emotion and gender differences. If only the characters would talk to each other honestly! But that would require putting aside their pride and risking rejection.

Hatsumi tries to act as peacemaker, but her generosity of spirit often is misinterpreted, causing jealousy among the many boys with crushes on her. Much of the confusion stems from the flexible line separating boy/girl friendships from dating. When Hatsumi spends time alone with a guy, she may intend one thing, but others may read more into it.

The aftermath of Ryoki slapping Hatsumi in public is on view in book eight. He takes out his fear that he’s the only one who cares on her violently and then blames her for his outburst. Hopefully, he’ll learn more mature behavior before he becomes a full-fledged abuser, and she’ll learn that it’s not right for her to apologize for his mistakes. She doesn’t respect herself enough to stand up in the face of his dictatorial demands, even when he tries to control her thoughts as well as her behavior.

Hot Gimmick Book 10 cover
Hot Gimmick Book 10
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Hot Gimmick Book 9 cover
Hot Gimmick Book 9
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His mother complicates things by introducing Ruri, an intelligent, high-ranking girl who she thinks is a much better match for her brilliant son, at the same time that Shinogu’s secrets become more of a problem. The book concludes with the story of Hatsumi’s family moving into the complex and her first meetings with Ryoki and Azusa. Seeing adorable little kids act in the same disturbingly mean ways they do as teens is a realistic portrayal of what they’re learning from their parents.

Book nine begins with a chapter focusing on Akane and Subaru and Valentine’s Day. She’s used to guys moving much faster than he does, so she’s hoping the holiday gives her some clarity on where they stand with each other. Like any couple, they have to find their own unique way that works for them… and they’re so cute while getting there, with their uncertainties, since the reader knows they’re great together.

Back with Ryoki and Hatsumi, another family secret takes a new twist, opening up a new avenue for Hatsumi, Shinogu, and Azusa to investigate. Ryoki, however, tells himself that the past has nothing to do with him now, an attitude that’s been obviously disproven by much of the rest of the series (and also not in keeping with the typical Japanese belief). Meanwhile, Shinogu announces his intention to leave the family after another adorable flashback to he and Hatsumi as little children, and Hatsumi inadvertently learns more about his feelings for her. By book ten, pretenses begin collapsing as secrets are revealed.

Hot Gimmick Book 12 cover
Hot Gimmick Book 12
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Hot Gimmick Book 11 cover
Hot Gimmick Book 11
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Book eleven begins with a stunned Hatsumi just looking for a safe place to be. She needs comfort; all the changes have been too much for her. The reader may sympathize. Hatsumi’s status as a recipient of knowledge instead of a protagonist makes her more of a stand-in for the reader, seeing what’s going on but powerless to affect it in any way. Her uncertainty makes her an even more typical teen, with too many options in front of her. She doesn’t yet possess the tools or self-knowledge to sort through them and determine what she wants.

Many have justifiably objected to her love for a controlling near-rapist, but it’s plausible that a girl would find someone who tells her what to do and how to act comforting. She’s afraid (even more so than most) of being on her own and responsible for her own decisions, and a dictatorial lover nicely fits into the role her parents used to fill for her. The reader can view this book as a modern-day Cinderella story where the challenge is more threatening than cleaning a fireplace, or as a dramatization of the dangers of date rape when dealing with an immature teenage golden boy drunk on his own power, or a soap opera with a twisted triangle of attraction.

Book twelve (spoilers in the link) finally answers the question of “which boy does Hatsumi pick?” but I found her lack of character development over the series as a whole very disappointing. The hints of growth are ignored so that everyone winds up roughly where they were when we started.

More information can be found at the publisher’s website. Aihara previously created the five-volume Tokyo Boys & Girls manga, which is also not recommended.

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69 Comments

  1. well…my collection for these manga reach vol.11, and i’m still waiting for vol.12(end) for few weeks. is it true that hatsumi choose ryoki?!!!
    omg.. that’s what i’m waiting for.
    but as what i saw here, a lot of reader doesn’t like ryoki…
    i start to like ryoki when he protect hatsumi on the time where Azuza cheat & almost gang raped her. he was a nerd guy, but he fall in love to hatsumi on the first sight when they are kids!
    even though shinogu was a nice & gentle guy,but i still prefer Ryoki to be with hatsumi cos she’s those kind tht a bit dumb & naive girl. with ryoki by her side, she can change to become a more brave gal.
    i luv hot gimmick!!!!


  2. Wait, it ends at volume twelve? What the Hell? I read the whole series online (since my bookstore has only some volumes) and I guess I didn’t catch the part with “The End” on it.

    I mean, there’s so much things to be cleared up: Shinogu becoming a priest (Which I was surprised by– Though not pleasantly, to say the least); Azusa’s plot to hurt Ryoki, and consequencely, Ryoki’s dad; Asahi and Shinogu! I thought they were going to get together! What, did the manga-ka suddenly *forget* about Asahi? It would’ve been nice if she at least got to try to ask Shinogu out, even if she got rejected DX Geeze!; and finally, I felt that we didn’t really get into Subaru and Akane’s relationship… P: Not compared to the others, anyways.

    It was obvious from the start that Hatsumi was going to end up with Ryoki; Or, at the very least, obvious to me. Shinogu, sorry dude, but he didn’t have a chance. Hami only saw him as a brother figure. And she threw herself at Shinogu only because she was, how do you say it, on the rebound. She did just see her boyfriend(? o_o) clutching another girl; I think that would hurt, but that may just be me. Moving on… Azusa blew it for himself, and anyways, he’s not interested in Hami– He just wants to exact his revenge on his mom’s lover. He wasn’t really in love with her in the first place. (Going on a completely random tangent, I think he’s an idiot. Don’t get revenge on the people around the person you hate, get back at said person personally, instead of using underhanded tactics. :’|)

    I don’t care for Hami– She’s just too Mary Sue-ish for my tastes. She (almost) never sticks up for herself, she cares about everybody even people who hurt her, and a few guys fall for her: Yeah, I’d say that adds up to a Mary Sue. In the beginning, she didn’t seems Sue-ish. She couldn’t refuse if somebody asked her directly to do something, but she had an inner dialogue– Something I can sympathize with completely. But then she got too caring.. Mm, I can’t really say how I think of her without sounding horrible.

    I still love this series.. But not as much as I did before I learned that the series ended.. XD;; I’m such an airhead.. How could I not see “The End” on the bottom of the last page..? XD;;

    Uwaa~h. I feel much better after a good rant. :3

    Anniert– Out!

  3. i always wanted to read this book,
    my best freind got 1, 2 and 3 for me on christmas… she was mad because i told her that i dont like buying manga, because if i do i want to collect all of them, and that means alot of money, so im glad that it only goes up to 12 !!!
    you see, i would love to read manga all day. but i like having them just to know that i can read them whenever i want.
    this manga rocks my socks off !!!

  4. i googled hot gimmick to learn more about it before deciding to read it. your review convinced me to give it a try. i appreciate the clarity of your manga review. you summed up every volume concisely and effectively.
    i’m currently reading vol 5, and i’m liking this series very much. THANK goodness the artwork isn’t too flowery, it’s just right.

  5. I hope you aren’t as disappointed by the ending as I was!

  6. ARGHHHHHHhhhhhh!!!!!!!!!!!!!!!!
    you call that an ending?

    and DAMN ryouki >=/

  7. what’s with this Hatsumi! she choose RYOKI!! i luv shinogu! He’s way cooler, and why he have to be priest! Shinogu was always by her side! and RYOKI’s “THAT’S AN ORDER” pissed me much!! arghx!!

  8. GOD. THE ENDING AND HATSUMI *throws myself over something* It was so addicting, but she just ended up where she was in the first place a doormat! Shinogu became a priest. BUT WHY? JUST BECAUSE HE COULDN’T HAVE HIS LITTLE SISTER? GET OVER IT. It was just really disappointing, esp. how addictive it was. but anyways…doesn’t matter…but her new manga Honey Hunt definitely has more potential although TIS IN DANGER OF COMING TO SAME FATE. One girl, three guys the whole shebang.

  9. Wow i love this series!!!

  10. [...] by manga, and reviews of a wide variety of well-known female-oriented titles (including Swan, Hot Gimmick, Fruits Basket, Paradise Kiss, and many more), as well as other, non-manga-related topics. I [...]

  11. I picked this manga up from a lot of recommendations, i admit it did have interesting plot twists but I found myself STRUGGLING to continue reading. Especially the part with the gang rape. And how Ryuki keeps abusing her…Hatsumi really needs to get a grip on herself. I wanted to punch her myself.

    Sorry to all those who really love this manga, but one of the most important things about manga to me are the characters. I found myself not liking any of the characters here.

    I’m obsessed with this manga now. But not because I like it. (Although it did have pretty good eye candy)

  12. Hot Gimmick is my fav shoujo manga ever. I’ve read it like three times but I want to read it again and again. RyokixHatsumi is the best.

  13. Agatsuma Soubi

    I hated this ending.
    She should’ve stayed with Shinogu.
    I know it was maybe so it won’t seem predictable.
    But is it not predictable?
    She’s a clueless girl
    doesn’t know whats right for her
    watch that Ryoki thing wont last
    and she’ll be crawling back to Shinogu
    and it will be too late

    if i was the author i would make Vol. 13
    and make them brake up and go with Shinogu.

    Im really pissed off at the ending.

  14. i loved the books, but the ending sucked! Ryuki and Hatsumi aren’t that good for each other! Shinogu on the other hand knew her better! Ryuki is too bossy! Either way its a cool story! ^_^

  15. i don’t want to upset any hot gimmick fans but i absolutely CANNOT read this series. i ended at book 5 and read summaries from then on to see if i would be wrong about it but i wasn’t. hatsumi has extremely low self esteem and although this is an issue evident in many teenage girls, the portrayal of her low self-esteem is far too absurd that it makes me sick. i hated myself for reading it when she apologised to Azusa after he tried to get her gang-raped. of course i would understand if she apologised for her fathers actions but she accepted responsibility and dismissed his attempt of gang-rape as reasonable. as i said before i read summaries after the 5th book to see if i would be wrong about the series on a whole but i was right. the character does not develop as a person and she is left with the same level of self-esteem as when the series started. i have a friend whose life is somewhat like this and she has really low self esteem and the fact that this character does not develop and remains significantly inferior to her male counterparts really disturbs me because it doesn’t send the right message to the audience. the character should gain strength but she remains dominated humiliatingly throughout the series and i think audiences should realise that this issue in real life is no walk in a fucking park. someone like hatsumi in real life (my friend) is fucked up forever because of issues similar to the ones in hot gimmick and its devastating everyone around her that loves her, except her boyfriend coz he’s the one fucking her up and her relationships with everyone. its just my personal opinion that i do not like hot gimmick one little bit but i just want all readers to know, do not take this manga lightly and think its all fun and entertainment. Because it’s not and i’ve lost a friend forever.

  16. [...] Miki Aihara, do I dare trust you again? Hot Gimmick started with such promise — and then ended with crashing disappointment. Tokyo Boys & [...]

  17. I’ve never read such a sad and vile manga before. Hatsumi’s happily ever after is an abusive relationship?!? Please God, no! I was hoping so hard that Hatsumi and Ryoki would break up and that he’d encounter some form of understanding regarding his behaviour, but instead it somehow became even more depressing. That anyone who has read this manga can possibly view Ryoki as a good boyfriend distresses me. Really? You want to be physically and emotionally/psychologically abused? Really? That’s your idea of a good relationship? Get thee to counseling immediately. I wish this awful comic didn’t exist.

  18. OMG I FREAKING LOVE IT!!! and i dont care what any of you guys that dont like it have to say because i am in love with this manga XD

  19. I have no idea how anyone could like the hatsumixryoki relationship. It’s sick. Hot Gimmick glorifies an abusive relationship and traumatic bonding. The nicest guy out of the entire series, the one that would actually treat her really well, gets rejected and ditched. Yet the manga ends with the an abusive jerk finally having sex with his girlfriend who just gives up and realizes “there are some feelings you can’t help” – yeah, so pretty much, she’s just admitting to herself that she’s in love with him and she can’t help it so she’s just going to put up with his abuse and craziness.

    I’m in a shitty relationship right now and let me tell you, it sucks. It’s horrible to be treated like that. And it’s horrible to always want to go back believing things will get better. I need a lot of help. Reading this manga made me really sick because these types of relationships are TERRIBLE and the fact that there are people out there idolizing them scares the hell out of me.

    I adore Hot Gimmick simply because of Shinogu. He’s made the series likable. Everything else is miserable and terrible.

    Oh, and Miki Aihara? Seriously? Her latest work, Honey Hunt, is pretty much EXACTLY the same as Hot Gimmick. The guy characters even look the same. It’s hilarious. If anyone has read Teacher’s Pet you would know she’s really into like rape/bondage/submission, so I guess Hot Gimmick makes sense, but seriously. It’s ridiculous.

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