Tokyopop has two special offers from their online store:
Until 1/31/06, all January releases are 10% off. Enter the code JAN06 at checkout.
Until 2/28/06, three OEL titles — Ark Angels, Dramacon, and Mark of the Succubus — are 30% off. Use code SHOJOMOJO at checkout.
I can imagine that some retailers are upset with Tokyopop competing with them for customers, but there’s a few mitigating factors to consider:
- few comic shops carry a full line of manga and/or Tokyopop books, so it’s not like it was when Marvel started putting discount offers in their comics
- this is an opportunity for retailers who have discounts and/or bonus offers for subscribers to introduce customers to their loyalty programs: “Want to save on all your manga titles, not just a few? Become a subscriber with us, and we’ll have every book you want waiting for you.”
I do agree that discounting brand new titles is a little weird — usually you see these offers to clean out older stock, not to cut profit on new.