Comments on: Tokyopop Deals http://comicsworthreading.com/2006/01/19/tokyopop-deals/ Independent Opinions on Comics of All Kinds Sat, 21 Nov 2009 21:42:16 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Johanna http://comicsworthreading.com/2006/01/19/tokyopop-deals/comment-page-1/#comment-629 Johanna Thu, 19 Jan 2006 18:25:24 +0000 http://www.comicsworthreading.com/2006/01/19/tokyopop-deals/#comment-629 Oh, good point on the January thing. I hadn't thought about the other factors involved in the timing. Oh, good point on the January thing. I hadn’t thought about the other factors involved in the timing.

]]> By: Lyle http://comicsworthreading.com/2006/01/19/tokyopop-deals/comment-page-1/#comment-627 Lyle Thu, 19 Jan 2006 17:57:09 +0000 http://www.comicsworthreading.com/2006/01/19/tokyopop-deals/#comment-627 Two possible rationales come to mind for these sales. 1) January is always the toughest month of the year for selling anything, as most consumers are facing sobering credit card bills and reigning in their spending. Perhaps, by putting January releases on sale, Tokyopop is trying to keep their "heaviest" customers, the ones who buy new volumes of the series they follow the month they come out, from falling behind on their series (which would provide an opportunity to drop the series). 2) Since all of the OEL titles are volume ones (IIRC) and (most are) no longer new and "hot" Tokyopop is trying to provide further incentive to check out these series and get hooked to the concept. Two possible rationales come to mind for these sales.

1) January is always the toughest month of the year for selling anything, as most consumers are facing sobering credit card bills and reigning in their spending. Perhaps, by putting January releases on sale, Tokyopop is trying to keep their “heaviest” customers, the ones who buy new volumes of the series they follow the month they come out, from falling behind on their series (which would provide an opportunity to drop the series).

2) Since all of the OEL titles are volume ones (IIRC) and (most are) no longer new and “hot” Tokyopop is trying to provide further incentive to check out these series and get hooked to the concept.

]]> By: Johanna http://comicsworthreading.com/2006/01/19/tokyopop-deals/comment-page-1/#comment-625 Johanna Thu, 19 Jan 2006 17:40:01 +0000 http://www.comicsworthreading.com/2006/01/19/tokyopop-deals/#comment-625 Thanks for the additional information. Come to think of it, it happens in the US with DVDs, discounted the first week of purchase... but that's because a variety of stores are trying to get you to buy the new hot thing from them instead of their competitor down the street. If the publisher is immediately discounting their books, the question arises "if you think this is worth $9 instead of $10, why didn't you just price it at $9?" Come to think of it, I haven't seen any comment on Viz's standard Shôjo Beat pricing of $8.99. I wonder how that's working for them? Thanks for the additional information. Come to think of it, it happens in the US with DVDs, discounted the first week of purchase… but that’s because a variety of stores are trying to get you to buy the new hot thing from them instead of their competitor down the street.

If the publisher is immediately discounting their books, the question arises “if you think this is worth $9 instead of $10, why didn’t you just price it at $9?”

Come to think of it, I haven’t seen any comment on Viz’s standard Shôjo Beat pricing of $8.99. I wonder how that’s working for them?

]]> By: Sebastian http://comicsworthreading.com/2006/01/19/tokyopop-deals/comment-page-1/#comment-624 Sebastian Thu, 19 Jan 2006 17:09:20 +0000 http://www.comicsworthreading.com/2006/01/19/tokyopop-deals/#comment-624 Weird? I don't know. I've seen it practiced in France/Belgium with regular BD new releases. So there's probably some reason to it. Maybe like giving an additional incentive to "get it while it's hot"? It's also practiced in Germany with newly released audio CDs, now that I think of it. Weird? I don’t know. I’ve seen it practiced in France/Belgium with regular BD new releases. So there’s probably some reason to it. Maybe like giving an additional incentive to “get it while it’s hot”? It’s also practiced in Germany with newly released audio CDs, now that I think of it.

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