- Posted by Johanna on January 31, 2006 at 3:39 pm
- Category: Archie Comics
Archie is such a tease. Their Free Comic Book Day comic is being promoted with the question “Can Archie really be leaving Riverdale?” Dad’s gotten a job offer in another state, you see, and so Archie goes to commiserate with all his usual friends, plus:
Archie reflects back on his “Little Archie” days, and sets off to tell his friends that he’ll soon be moving. Along the way, he reminisces with Sabrina, Josie, “That Wilkin Boy,” and more. He even runs into recent acquaintances, Katy Keene (fresh from last year’s “Free Comic Book Day” appearance) and real-life singing sensations, The Veronicas!
(I am already tired of Archie trying to push those generic pop tarts on us, especially when they use scary clip art covers, but that’s a different rant.)
It sounds like a good setup in which to introduce new readers to the characters, but I could have sworn I read this story in another Archie comic during the past year. (Probably a digest reprint.) Of course Archie doesn’t leave Riverdale! Especially not during a 65th anniversary celebration. Archie isn’t about change! Archie is about comfort. (More on that below.) Let’s move on to the press release’s background information on the comics:
Archie Comics appeal to an audience of young boys and girls, the perfect entry-level customer for comic shops. Approximately 55 to 60 percent of that audience is female, making Archie one of the few and certainly most prominent publishers addressing the reading needs of female adolescents.
The company should be emphasizing its niche, now that so many comics aren’t safe for or interesting to youngsters, but “most prominent”? I see a lot more about Tokyopop and Viz, both in and out of the direct market, than I do Archie. Archie’s part of the background, taken for granted, always there on the comic rack. I think they’re trying to change that, though, with more aggressive marketing efforts like this one, and I’m glad to see it.