- Posted by Johanna on February 7, 2006 at 1:07 pm
- Category: LinkBlogging
Oooh, Barbara Kesel’s now working for Platinum Studios (the company that does comics solely as film possibilities, often not even publishing the comics first) on love stories:
here’s our fictional target audience: The woman who watches soaps, reads “lite” romance fiction, spends time online with her friends, and dreams of the perfect romantic partner. She’s young, ambitious, and determined to hold on until Mr. (or Ms.) Right comes along, even if she has to trawl for him online. She does Pilates, attends gourmet cooking classes, and hosts the neighborhood holiday open house. She has an eclectic circle of friends and a far-flung family. She’s going to run across a copy of this book in her local coffee shop, or read a preview story online. Fascinated by the format, she’ll order a copy and read her first comics since that pile of Archies in junior high.
Lots of emphasis on “online”, there, suggests not much traditional offline marketing. I like the idea that this superwoman becomes “fascinated by the format” of comics instead of the content — it’s very possible for a work to stand out that way. (Link no longer available.)
A French company is buying Time Warner Books. ICV2 reports that
the Time Warner Book Group distributes DC Comics’ graphic novels to the bookstore market. DC offered only a “No Comment” in response to a query from ICv2 about what would happen to the bookstore distribution of DC graphic novels aftere the acquisition of the Time Warner Book Group by Lagardere.
Update: Tom Spurgeon doesn’t think DC losing its distribution is that big a deal (with reasons), and Heidi MacDonald provides some more background on the companies involved.
Hotels are caught faking reviews now that they know that they influence how travelers spend money.
As Web sites that publish guest hotel reviews become more influential, some hotels — from bed-and-breakfasts to large resorts — are going to greater lengths to ensure that their properties are rated highly. Their efforts, analysts say, range from encouraging guests to write flattering reviews to, in extreme cases, submitting bogus recommendations to Web sites. The hotels justify their actions, the analysts say, as a counterweight to out-of-context rants by disgruntled guests; both sides are exploiting a new technology that lacks the safeguards of the traditional travel guidebooks, which are written by professional writers and edited for accuracy.
Yeah, better to try and fake good reviews than fix service so you don’t HAVE disgruntled guests. On page two, hotel chains including Hilton and InterContinental say the same thing, which gives me a reason to look for their brandnames when traveling.