- Posted by Johanna on February 26, 2006 at 3:38 pm
- Category: Comic News
we had a blast despite all the technical difficulties Reed Exhibitions encountered with running their first consumer-based comic book show. Given that 95% of their business is b-to-b trade shows, this caught them totally under-prepared despite warnings from various comics consultants. Last week pre-reg was only 4500 and they were worried. What they didn’t anticipate was the huge consumer walk-up business and even after Friday’s experience they were a mess.
4500 people is tiny for a show planned at this scale. No wonder they weren’t anticipating the crush! Bob goes on to say that the show was terrific for networking, once he got in.
KC and I were talking about the difference between trade shows and consumer conventions earlier this week, actually. I’ve been to plenty of comic cons, but the only other kind of show I’ve been to was a newspaper industry trade show back when I was a programmer. (The attendees, mostly old white men, didn’t have to be told to bathe regularly, but there were issues with proper behavior while drinking.) I can imagine that someone who only had experience with business-supported industry gatherings wouldn’t understand the special needs of a fan-aimed convention.