- Posted by Johanna on March 16, 2006 at 7:53 am
- Category: Comic News
Peter David’s Fallen Angel has sold out of the first three issues. Good news for him and IDW, and hopefully this means a rapid collection so the series can keep growing new readers.
(Personally, I was a huge supporter of the series when it was at DC, but I just can’t get into the new painted style art. It looks lovely image-by-image, but it gets in my way trying to read it as a comic with panel-to-panel flow. My loss, I know. I expect to try again when the collection is available.)
The sellout news contrasts with this fan’s message board lament (Comicon.com link no longer available) that he didn’t know the series had restarted and the resulting discussion of promotion. The IDW Editor-in-Chief stops by to list the ways they tried to get the news out.
While advertising in their own comics and taking web ads may reach some, I found myself wondering if that’s what passes for a good promotion effort these days. For one thing, they’re cheap methods. They didn’t use print ads in other comic publications (not that there’s one that reaches the majority of the audience, with all its fragmentation) or other comic lines. There was also no outreach through comic shops to their customers. They targeted the retailers, which is the first line of purchasing, but they could have done posters or giveaways like bookmarks or postcards or ashcans intended for the end buyer.
The big question is how does one reach the comic-buying public effectively? (Don’t say TV. That’s not targeted enough.) If I want to keep up with a comic title, the IDW suggestion is “visit our website”. Well, the one time I went looking for information on one of their publications, what I found was very little, and it was out of date. So I don’t have a lot of faith in that method in general, because keeping the web current is low on most publishers’ priority lists. (And I’m not saying that’s the wrong choice.) Second, just how many websites am I expected to keep up with? That seems to put a lot of pressure on me, the customer, when I’d rather it be their job to let me know about their upcoming products. Then again, how many message boards and outlets should the publisher be expected to hit? That’s a lot of work for them, too.
Ultimately I’m left with this thought: even though all the series issues are gone from the publisher and the distributor (they may be left on certain store shelves), that doesn’t mean that everyone who would have bought the comics has them. Could they have sold more with more widespread information?
(And a side note: although the message board discussion linked to above started out choppy and snarky, it was very refreshing to see the participants pull back from that and actually gain understanding of each others’ points of view.)