- Posted by Johanna on March 17, 2006 at 11:29 am
- Category: Archie Comics
Boy, this press release just raises tons of questions.
Teshkeel Media Group, KSC, and Archie Comic Publications, Inc., today announced a new publishing partnership to bring Arabic-language Archie comics, digests and magazines to the Middle East region. … According to the terms of its multi-year partnership with Archie Comics, Teshkeel’s product offering will feature such popular characters as Archie, Jughead, Betty, Veronica, and Little Archie. These publications will be distributed throughout the region, from the Arabian Gulf to North Africa. … “Archie characters were some of my favorites growing up,” said Naif Al Mutawa. “They provide positive, wholesome role models which are well suited for children in any region.”
I’m probably revealing my ugly American lack of knowledge here, but I wonder if they’re just doing translated editions or if they’re changing the characters’ costumes and behavior. There are an awful lot of girls-in-bikini stories or stories where the women do things like chasing boys that wouldn’t seem to fit in with how the Middle East is portrayed in American media. For instance, would any story with Betty working on and then driving her car be a problem?