- Posted by Johanna on April 8, 2006 at 8:11 am
- Category: LinkBlogging
Comic shop retailers have it hard. They have to use Diamond as a distributor (although they can add others), some comic publishers see them as enemies instead of retail partners, and they have to track huge amounts of instantly disposable product weekly.
At the end of this piece, relatively new retailer Riot Comics ponders another significant challenge: how to order limited alternate covers. Those of us who remember the boom-and-bust cycle of last decade automatically view this gimmick with suspicion, because it focuses on comics as collectibles instead of enjoyable reading entertainment. It also quickly escalates prices to ridiculous levels, driving speculation and leading to disappointment on everyone’s part when the leeches get bored and leave and the bottom falls out of the market. It ties up necessary capital in stupid ways, meaning customers buy fewer other comics (when you’re spending $75 on one “rare” book, you don’t have a lot of money left for other issues) and retailers are limited in how much they can diversify their stock (which is why DC and Marvel like the concept).
In that link , Jason points out the difficulties of satisfying customers when it comes to “rare” comics shipped 1-in-75 when he’s trying to sensibly run his business as well as pointing out how Wizard plans to screw its clients. One followup post mentions that Civil War is more expensive than he thought, cover-priced at a dollar over the standard $3 comic price. The other looks on the bright side, considering promotional ideas based on having more copies of the standard version of the comic than he can sell.