- Posted by Johanna on April 17, 2006 at 10:07 pm
- Category: Comic News
I’ve never understood the appeal of Big Bang Comics. Why would someone want to read near-copies of old characters and stories when these days, the originals are so readily available as Archives and Masterworks and Essentials and Showcases?
Apparently, not a lot of people do. Big Bang is leaving Image and going to self-publishing. From the press release :
“Erik Larsen and Jim Valentino are two of Big Bang’s biggest friends and fans and we appreciate all they’ve done for us,” added Big Bang co-creator Chris Ecker. “Unfortunately, the books have been breaking even financially or losing money for Image for a long time.”
Why is that? The press release even includes a reason:
“We’ve been publishing two specials a year under various titles and even our regular fans haven’t been sure what was and wasn’t Big Bang product.”
Inconsistent branding and a lack of marketing aren’t ingredients for success in today’s market, it’s true, especially when you only publish every six months. Plus, getting to their checklist/store list from the front page of the site required four clicks, which are at least two too many. Once I got there, I could sort the list of issues by title or by price, not by publication date, which is what I would want to sort out a complicated publishing history.
Overall, I don’t have a lot of respect for someone who’s trying to build a business by simply copying the work of the talented departed. Some call it homage, but there are unkinder words.
Mostly, though, I was stunned at the disclaimer at the bottom of the PR email I got:
NOTICE: The information in this e-mail is confidential. It is intended only for the use of the individual or entity to whom it is addressed.
I’m unfamiliar with the idea of “confidential PR”. It seems self-contradictory, much like “new old comics”.