- Posted by Johanna on April 27, 2006 at 12:27 pm
- Category: Comic News
Must be nice to have an exclusive deal with Diamond. Apparently the usual cycle of
offer item for sale in catalog -> gather retailer orders -> ship what was requested
doesn’t apply to you. Instead, you get to declare by fiat what retailers will receive.
Wizard is putting out an extra movie-oriented issue on May 10, two weeks after their regular issue shipped. Because this magazine wasn’t offered in Previews, Wizard is going to simply ship retailers the same number of copies as they got of issue #176. Retailers will be able to return whatever they don’t sell, and they won’t be billed for the copies they do sell until after returns are processed and credited.
So what’s the problem? Simply the principle of the thing. Returns are a hassle to track and ship back, especially since there’s usually a limited period in which you can return them. Until then, you have to store them somewhere you can find them when needed. (If you’ve seen many retailers’ back rooms and warehouses, this isn’t necessarily a simple issue.) Wizard is pushing all the effort onto their customers.
A movie special won’t sell the same amount as a regular issue will, and retailers should have the right to say how many copies of it they want to offer in their store, whether more, less, or even zero.
Consider what would happen if more publishers did this. “We think you should be able to sell X number of our books, so we’re sending them to you without your permission. If you can’t, we’ll take them back … but it’s up to you to return them when we say, or you’ll get charged for them.” Not to mention, in some localities, I believe that sending unsolicited material removes all responsibility for the recipient to pay for it. I suspect standing on that legal right will likely cause problems for retailers with Diamond, who won’t stand up for their customers.