- Posted by Johanna on May 29, 2006 at 10:15 am
- Category: LinkBlogging
I’m sorry to see Ninth Art go (link now squatted); they’ve announced that their last update will by June 19. Running a webzine for over five years is a lot of work, and they launched in a different time, before the world changed in 2001. Honestly, I quit reading them regularly when their RSS feed stopped working for me over a year ago, but they had some interesting things to say, and Paul O’Brien’s column was always thought-provoking.
Publishing companies need to go after new readers to grow sales and combat attrition of existing readers. It’s understandable that they’d want to do stunts to attract attention, but it always annoys me when they create promotions that disadvantage the existing subscriber, because that’s a counter-incentive to loyalty. The latest is TV Guide, who’s including a DVD of promo clips with newsstand copies only of their next issue. Apparently, it would just cost too much to reward the people who’ve signed up in advance with a magazine subscription. The magazine’s also been appearing locally with coupons that reduce the $2 cover price to 50 cents. Does that mean the venerable publication is increasingly more desperate for readers?