- Posted by Johanna on June 12, 2006 at 8:40 pm
- Category: Comic News
Courtesy of the Absorbascon, here’s the infamous Legion of Super-Heroes flowchart promotional poster, written by Tom McCraw, Mike McAvennie, and my hubby KC Carlson with art by Jeff Moy and Cory Carani.
I was working at DC (and dating the Legion editor) when this poster came out, aimed at getting retailers to promote the book. That didn’t happen very often, so it was even more disappointing that they underestimated fan demand for this cute little giveaway and didn’t overprint it. I suspect that most of them went straight into collections instead of on the wall, especially since it came with a sheet of matching headshot stickers.
But DC’s marketing department (and bear in mind I’m talking about more than a decade ago, so no reflection is intended on the friendly folks there now) hasn’t always gotten the Legion. I remember one story about how one marketer fell in love with metallic ink covers to the extent that he wanted to put them on everything. Not only that, he wanted to use mutiple shades of metallic inks. Now, this was back when DC’s printer had a five-color press, and each metal tone took up one slot. To launch Legionnaires #1, this guy wanted to put three colored metallics on the cover, and given that you have to use black, that only left one slot of color. Also, you need to know that flesh tones are created by blending shades, so this also meant that you couldn’t put any people on the cover. When this was pointed out to him, he responded “What about robots? Could you put a robot on the cover?”