- Posted by Johanna on August 15, 2006 at 8:49 pm
- Category: Comic News
Were you expecting the latest issue of Civil War tomorrow? Get used to disappointment — Marvel has announced that #4 will be out next month on September 20, with #5 now due November 15. In the announcement, Marvel said:
In an attempt to accommodate the creative team of Millar and McNiven and keep the artistic integrity and high standards of the event, we will be shifting the following titles [list of tie-ins snipped]…. We apologize for the inconvenience but feel that this is in the best interest of the quality of the event and for retailers to continue to realize the immense sales for these books. We are announcing these shifts early enough in the hopes that retailers can adjust their buying patterns for the next few months. Also, we hope the addition of a few more key Civil War titles will make up for any lost sales that result from these moves.
Quality? The purpose of a line-wide event like this is sales, not art. Retailers have already proposed adding a co-writer or replacement artists — they’d rather see timely product to keep readers interested and cash registers working.
Update: Brian Hibbs adds his thoughts on late books.
We don’t need more late comics. We don’t need any more ULTIMATE HULK VS WOLVERINE #3 or DAREDEVIL FATHER #6. We don’t need the core books of the universe lines, like WONDER WOMAN or JUSTICE LEAGUE, moving to 6 week schedules because the creators can’t hack monthly. No, damn it, 9 issues a year is NOT acceptable on what has to be a monthly book, I don’t care what pedigree the talent has. There is art, and there is commerce, but as a retailer, and for the sake of the industry, there has to be a regular churn of ongoing titles to provide the cash flow to keep everyone going.
Much more, including justifed cursing, in link.
Update 2: The V (link no longer available) weighs in with their typical snark.
What with this and his recent “all comics writers are rich as fuck!” posts, I’m beginning to think Millar has completely detached from reality, and now lives in his own Mark Millar-shaped bubble. How come that happens to everyone (Bendis, Miller, etc)?
There’s a pattern here somewhere. I just know it. If only I could piece it together…