- Posted by Johanna on August 16, 2006 at 9:18 pm
- Category: LinkBlogging
In response to Marvel delaying Civil War comics, several are having their say:
MacGuffin, a comic shop based around graphic novels, points out that the problem is Marvel’s publishing policy.
Riot, another comic retailer, feels similarly .
You may think that this just means that I’ll be saving money by not having to buy those books right now, and while that may be true, it also means I won’t be making money off those books either. And, as a new store, I don’t have the cash reserves to absorb that loss of sales. Are sales of 52 or Fell or The Escapists or any other title put out by any other publisher going to suddenly balloon to make up for it? No.
Hmmm, I sense a trend. But that’s not surprising, since the retailers are the ones who won’t be receiving thousands of dollars in income they were planning on. Plenty are planning on trying to show readers other titles they might enjoy as much or more, but that has to be handled carefully, so they don’t feel bait-and-switched.
Meanwhile, reader Mark Fossen says “what’s the big deal?” He is willing to wait for “quality art”. I’m all for consistency, but Civil War isn’t about Art — it’s a commercial product. As someone who has a graduate degree in popular culture, I’m all for finding the value in disparaged “trash”, but there’s a mismatch here between the cooption of high culture language and the commercial realities. This isn’t “I need three more months on my movie to get things right and make it enjoyable” — this is “we’re delaying 80% of our studio’s releases because one director/writer team aren’t getting their movie out on schedule.”
Mark says Marvel can’t win — but why should they? They’re the ones that created this situation.