Comments on: Retailer Appreciation Day http://comicsworthreading.com/2006/08/16/retailer-appreciation-day/ Independent Opinions on Comics of All Kinds Tue, 21 May 2013 22:26:25 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Lisa Lopacinski http://comicsworthreading.com/2006/08/16/retailer-appreciation-day/comment-page-1/#comment-32299 Lisa Lopacinski Thu, 17 Aug 2006 16:08:40 +0000 http://comicsworthreading.com/2006/08/16/retailer-appreciation-day/#comment-32299 Marvel should take this idea and morph it in with the comic book newspaper deal. THAT would be a great promotion!

]]> By: David Oakes http://comicsworthreading.com/2006/08/16/retailer-appreciation-day/comment-page-1/#comment-32253 David Oakes Thu, 17 Aug 2006 01:41:59 +0000 http://comicsworthreading.com/2006/08/16/retailer-appreciation-day/#comment-32253 I think this is even better than Free Comic Book Day, even if it more mercenary.

At the same time, I think it is of even less practical value than FCBD. Saturday is a big retail day, sure. But are dedicated fans going to forgo picking up their books on Wednesday to get an ad? Are casual fans going to be connected enough to have seen the offer, download the coupon, and have it with them on Wednesday? (No, and Beckett is counting on that, just like any mail-in-rebate. But I think the numbers are going to be even less.)

Unless the third week of August is a traditionally slow time for retailers (funny how everything got skipped this week, almost like they knew…), I don’t see any advantage to making a “Day” out of it. Limit it to one per household, let people buy anytime during the week (or even month), and show true support to retailers by letting them get a few more bucks out of casual readers in the name of free stuff.

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