- Posted by Johanna on August 31, 2006 at 10:34 pm
- Category: Comic News
Passed to me from a source who seems to know what they’re talking about, but unqualifiable by me:
Borders is currently running a feasibility study to determine how much impact withdrawing monthly comics from all Waldenbooks and Superstores will have on Borders’ bottom line sales. Right now it’s not looking good, because [a store] would not [be allowed to] increase ordering, and if [the] current stock of monthly comics [ran out], [they should] market graphic novels in their place on the spinner rack.
The source goes on to wonder what kind of impact that change might have on the comics industry, considering the number of Borders and Waldens stores out there, all of which carry monthly comics.
It’s a good question, but not one I feel comfortable predicting. I see the comic racks at my local Borders, but I never see anyone browsing or buying them. Would dropping that returnable source really hurt DC and Marvel?