- Posted by Johanna on September 12, 2006 at 10:21 pm
- Category: Comic News
First, DC Comics and Warner Books decided to cross-promote Brad Meltzer’s new novel The Book of Fate by publishing a book chapter in a comic.
Reading that press release, the book sounds like a DaVinci Code ripoff. It’s also described as “chock full of plot twists, conspiracies and double crossings that should resonate with comic book fans accustomed to jaw-dropping cliffhangers and deadly secrets”.
If that wasn’t subtly insulting enough in its assumptions about adrenaline-driven readers, here’s the next promotional outlet: NASCAR. Meltzer’s novel is “the first book advertised on the front of a racecar.”
Update: Here’s more coverage from nascar.com, where I got the picture.