- Posted by Johanna on September 18, 2006 at 4:54 pm
- Category: Comic News
While Time Warner is DC Comics’ parent company, DC is structurally part of Warner Bros. That means this doesn’t directly affect them, but it’s not good news.
According to the NY Times,
Time Inc. announced that it was putting 18 of its 50 magazines in the United States up for sale. Given the somewhat marginal publications involved — niche magazines like Popular Science, Yachting, Transworld Skateboarding — it is not as if the company is burning heirloom furniture to stay warm. But the garage sale of unwanted odds and ends signals that the world’s largest magazine publisher — the home of Olympian titles like Time, People and Life — is back on its heels. …
Time Warner stock is stuck, and $20 billion in buybacks, along with the sales of its music and book divisions, have done nothing to dislodge it.
What’s to blame? Surprisingly, a lack of appeal to women, according to the writer:
The company has monumental assets but a bit of gender dysphoria. Time Inc. made its bones on magazines built by and for men, but these days the female-skewing publications like People, Real Simple, and InStyle are the ones paying the bills. Sports Illustrated and Fortune had a terrible 2005, down 17 percent and 10 percent, respectively, in advertising pages from a weak 2004. Time magazine got clobbered as well in 2005, off 12.2 percent.