Comic and Bookstore Markets Collide

DC’s trying to take advantage of both worlds, the direct comic market and bookstores, by releasing the following PR:

BRAD MELTZER BECOMES FIRST WRITER TO TOP NEW YORK TIMES BESTSELLER LIST AND DIAMOND COMIC DISTRIBUTORS TOP 100 SALES CHART SIMULTANEOUSLY

New York, NY – September 18 – Warner Books (the publisher of David Baldacci and Nelson DeMille) and DC Comics (the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, and Wonder Woman) announced today that novelist Brad Meltzer has become the first author to top The New York Times Bestseller List and the Diamond Comic Distributors Top 100 Sales Chart simultaneously. Meltzer’s new thriller The Book of Fate-which debuts atop the New York Times list on September 24-features a decade-old presidential crossword puzzle, a disturbing secret buried in Masonic history, and a 200-year-old secret code invented by Thomas Jefferson. Issue number one of Meltzer’s Justice League of America, which tells the story of the re-formation of the world’s greatest superhero team, anchored by Superman, Batman and Wonder Woman, is the overall top comic book in both dollars and units the Diamond Comic Distributors Top 300 Sales Chart for the month of October.

People do love their rankings, don’t they? And interesting that the artist of the new JLA gets no notice and no credit. Instead, Meltzer shares the credit in a surprising way:

“There’s one name on the cover of every book, but only a fool thinks it’s a one-person show,” said Meltzer. “Warner built this. DC Comics built this. And most important, they built it together.”

Good job sucking up to your employers!

The high ranking of the comic I attribute to the use of DC’s flagship characters and best-known team. Oh, and the various variant and alternate covers, driving multiple sales to each buyer. The high ranking of the book I attribute to people liking the familiar, since the story sounds like nothing original.

(The artists on JLA, by the way, are Ed Benes and Sandra Hope.)

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