- Posted by Johanna on September 26, 2006 at 8:00 am
- Category: Graphic Novel News
Here’s a creative take on the “buy this book or we kill the dog” marketing approach first used by the National Lampoon. Writer Tony Lee set it up to ask for preorders on the upcoming Midnight Kiss collection from Markosia. (Unfortunately, link and content no longer available.)
Imaginative and entertaining as his post is, this gives me a bad feeling. For one, Markosia’s site says the book was due out in August, while Lee says that it’ll only come out if they get enough orders. Ok, company websites are often out of date. But what about that? You’re committing to buy it, but they haven’t decided yet if it will even exist?
Then there’s the collection itself. It holds the five-issue limited series… of which four issues were only ever released. So those who have been following the miniseries are going to be asked to pay another $15-17 dollars to find out what happens. (I list a range because Amazon says $14.95 while Markosia says $16.95, which is another oddity.)
Then there’s the problem of Lee not bothering to say what the book is about or who might like it (beyond fans of Michael Moorcock, who wrote the introduction and allowed the use of his character Jerry Cornelius). He does talk more about it in this interview, though. Unfortunately, that has more bad news: the series was planned to be much longer and was truncated to a mini. Lee says:
Markosia allowed me to wrap the first arc up in book 5, which will then be collected into the trade that comes out in August. Hopefully it’ll be well received, and perhaps down the line I’ll be able to write the rest of the tale.
I do appreciate Lee’s humor in his plea for preorders, but I have to ask: if the miniseries is prematurely ended because it didn’t sell, and the collection isn’t being carried by Diamond and may not be printed due to low interest, at which point do you just cut your losses and move on to the next project?