- Posted by Johanna on September 27, 2006 at 10:20 pm
- Category: Comic News
Sometimes the stupid part is getting 80% of the way there and then falling over. Case in point:
Dakuwaka is making it more cost effective for retailers to try the first issue of its newest title, Purity, by offering a huge retailer incentive. For every 10 issues of Purity #1 ordered by retailers, their store will receive an additional 10 issues absolutely free.
“We realize that it’s a tough market and retailers have many choices,” said Penny. “We wanted to come up with something that would encourage retailers to order this exciting new supernatural, action thriller and benefit them monetarily for doing so. I think this incentive does just that.”
Buy some, get more free is a great promotional idea. Retailers like it, because it ends up either reducing their per-issue cost or providing them with samples they can give out. Publishers like it because retailers have to buy in, so they’re better targeting those already somewhat interested in their product.
However, buy 10/get 10 is too high a level, in my opinion. For a relative unknown, buy 5/get 5 would be more realistic. The goal is to cause retailers who were ordering considering 2 or 3 copies to bump their order to the next plateau in order to qualify for the special offer.
And remember, you’ve also got to do the work to convince the retailer to buy into the offer in the first place. I’m not sure this generic solicitation does it:
Purity #1 (Mature Readers)
Written by Shawn Lewis
Pencils by Andres Guinaldo
Inks by Juan Salcedo
Cover by Juan Salcedo
The Four Horsemen of the Apocalypse discover an element that will give each of them the power of God Himself, allowing them to not only bring about the end of the world, but to wage war on Heaven and Hell. Their threat is so great, that God and the Devil must set aside their differences and place the task of stopping the Horsemen with a man who believes in nothing; not God, the Devil…or even himself.
32 pages, B&W, $ 2.99
To order this first issue, use Diamond order code: OCT063284.
Retailers, be sure to use this special incentive order code to receive your free issues: OCT063285.
Ideally, this offer would be accompanied by a free preview or information on how the retailer can access a PDF copy. Their website, in contrast, doesn’t even mention Purity unless you wander into their message boards, where all you find is this press release and a Poser-looking cover.