Halloween Magazine Give-Away

Here’s a holiday treat: TwoMorrows is giving away copies of Back Issue #18 to the first 500 people in the US who click the banner on their website on Halloween. (Overseas customers can get the issue for a $3 postage charge.)

This Halloween, TwoMorrows Publishing is treating the first 500 people who visit their webstore to a free copy of Back Issue #18. TwoMorrows (publisher of the comic industry’s top historical and “how-to” magazines) is offering this opportunity to try their acclaimed magazine–spotlighting the best comics and creators of the 1970s, ’80s, and today–in an effort to expose more readers to their top-selling publication.

Back Issue #18 cover

“There’s no tricks,” said TwoMorrows publisher John Morrow. “Our hope is that, after sampling this amazing issue, even more people will start ordering Back Issue at their local comics shop, or subscribe. The issue’s been on the stands for a few weeks now, and based on its popularity, I’m confident this is a great “sampler” issue for anyone who’s never read the mag before.”

Back Issue #18 is a 100-page “Big, Green Issue” featuring a new interview with and cover by artist Neal Adams, an Adams Green Lantern/Green Arrow gallery with never-before-published art, and a photo tour of Neal’s Continuity Studios. There’s also a pencil art gallery by Dave Gibbons, and new interviews with Mike Grell on his Green Arrow work and Peter David on the Incredible Hulk, as well as a “Pro2Pro” chat between Gerry Conway and John Romita, Sr. on the Green Goblin and the death of Gwen Stacy. The magazine is edited by former DC Comics editor Michael Eury.

“In conjunction with Free Comic Book Day last May, we gave away over 2000 magazines at our website and have seen an increase in both subscriptions and retail orders since then,” said Morrow. “This time, we’re focusing only on Back Issue, which has quickly become our most popular magazine since its launch back in late 2003.”

Starting at 10:00 a.m. EST on Tuesday, October 31, the first 500 customers who visit the TwoMorrows website can click on the link for Back Issue #18, place it in their shopping cart, and it will be mailed to them at no cost the following week. A special “Featured Products” banner atop the home page will also have a link for ordering the complimentary issue. Because of postage costs for overseas shipments, orders sent outside the US will require a charge of $3, which can be paid by Visa, Mastercard, or Paypal. The offer is limited to one copy per customer and/or address.

They’re calling it “Click o’ Treat”. I’m glad to hear that Back Issue is doing so well. It seems like this is proof that “free taste” giveaways do work to increase sales.

4 Responses to “Halloween Magazine Give-Away”

  1. Dan Says:

    I am so getting one of these.

  2. Ragnell Says:

    It WOULD be the only issue I happened to already have.

  3. Jim Kosmicki Says:

    Don’t get it thinking you’ll get anything new or even all that interesting from Neal Adams. This was clearly an effort to put his name on the cover to get sales from his fanboys. Pretty much all the interview is given over to Adams’ increasingly odd theories and philosophy about things like the Earth growing in size over the millenia. Yes, I know that this is also the content of the recent Following Cerebus, but you expect that from Dave Sim and Neal Adams together, not from a comic-book focused fanzine.

    the article on the Green Team does have some good unplublished art that hasn’t otherwise been seen (but the article is a bit snarky).

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