PR: What Not to Do: Bait and Switch Contests

I received a press release titled “Design the cover for Grimm Fairy Tales contest!” I thought, ok, good for aspiring artists. Then I read on. Turns on that what they’re looking for is really cheesecake pictures.

Grimm Fairy Tales #3 cover

Getting in the Halloween spirit Zenescope Entertainment is holding a contest asking YOU to play dress up. If you have ever had an idea for a comic book cover and what it should look like now is your time to show us what you’ve got.

As you may or may not know, we have sold out of our first printing of Grimm Fairy Tales #1, 2, & 3 and we’ve decided to do a LIMITED re-print run of each book.

Dressing up as Red Riding Hood or the Big Bad Wolf for Halloween this year? Can you pull off a hot Cinderella or do you and your partner make a good Hansel and Gretel?

We want YOU to come up with the cover concept by dressing up in costume, posing exactly how you would like to see the cover drawn, snapping a photo, and emailing it to We will choose 3 finalists for each cover and YOU the fans will decide the winners by voting in the forum section at

Here’s the original versions of those three covers. They all feature busty women in very skimpy versions of fairy tale character costumes. The emphasis seems to be less on design and more on how the pictures look, especially with the phrase “show us what you’ve got”.

7 Responses to “PR: What Not to Do: Bait and Switch Contests”

  1. Rob S. Says:


  2. John Jakala Says:

    Apparently the staff at Zenescope has a thing for heroin:

    “A chilling adaptation of the infamous story of Little Red Riding Hood as our heroin is forced to confront the insatiable hunger of terrifying beast.”

    “Our heroin longs to escape the physical and mental torment of her cruel step mother and seeks vengeance for the years of torture she’s endured.”

  3. Johanna Says:

    Oh, yeah, I meant to point that out! Funny spelling error.

  4. Journalista » Blog Archive » Oct. 20, 2006: Costing itself sales Says:

    […] Johanna Draper Carlson notes a rather crass attempt by publisher Zenescope Entertainment to convince its readers to send in cheesecake pictures of themselves. […]

  5. Jason Rodriguez Says:

    I tell you what, though, I can’t wait to see the pictures they get. I mean, we’re talking about comic fans here, right? Who read small-press cheesecake comics? Little Red Riding Hood’s going to be carrying a basket of fried chicken. And she’ll probably be a man.

  6. Rachel N. Says:

    Awww… I remember writing about these guys after Philadelphia :)

  7. Damian Says:

    I think it’s an interesting concept. I looked at their site and didn’t see anything suggesting the suggestive if you know what I mean. So what if they’re having some fun with it.
    And Mr Rodriguez I happen to be a fan of Grimm Fairy Tales and small press comics. Ripping fans of certain companies within an industry you claim to be heavily involved in is rather idiotic. Getting a little too BIG for your britches buddy?




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