Wizard’s New Low

From the latest Wizard, page 23.

Wizard Bringing Up Rear

Here’s the text:

To tie into the Nov. release of Frank Miller’s bootylicious cover to All-Star Batman and Robin #5, we whipped up this fun and saucy mix-and-match game. Below you’ll find eight lovely apple-bottoms (one of which is Miller’s cover); your job is to identify the character by her rump and match it to the artist below. Answers for these gluteus masterpieces are at the bottom (naturally).

Does Wizard think women should be treated as cows, identifying them by their rumps? Or is there more to be assumed from Wizard including with the women “Jae Lee’s Lockjaw”, a magic dog? Is there something being implied about “bitches”?

It’s interesting that all of the captions are of a possessive nature, i.e. “Steve McNiven’s Dagger”. (And that most of the artists aren’t creators of these characters.) Best of all, the comic issue they’re supposedly promoting here has been delayed until the end of January 2007.

Similar Posts: Good Luck, Comic Foundry! § Just How Low Are the Sales That Make a Comic Successful? § Marvel Spinner Rack: Lockjaw & Pet Avengers #1, Iron Man #13, Wolverine vs. Hulk #5, New Mutants #1 § Mid-Ohio-Con May Be Wizard’s Next Show Acquisition § Tokyopop Manga Magazine Still Around


32 Responses to “Wizard’s New Low”

  1. Mark Fossen Says:

    I honestly can’t tell if I’m shocked/suprised. I haven’t bought or read Wizard for maybe a year or so, but this seems just about par for the course for them.

    Someday there will be a better option. Something sitting between TCJ and Wizard, and it will do fandom a world of good.

  2. Marionette Says:

    It just confirms my view that Wizard is a lot of arse.

  3. David Oakes Says:

    OK, you gave away A, but who is C?

    (And yes, I was able to name all of the rest, without looking or even touching my… comics collection. Let’s see Ken Jennings do that!)

  4. David Oakes Says:

    Before anyone else points it out…

    Yeah, yeah, I was looking at the letters and never even saw the numbers. And I have never seen “Michael Turner’s Apen Matthews”. (That’s my story and I am sticking to it.)

    (What, you wanted enlightened commentary? On Wizard? Um, “Where’s Ryan Sook’s Zatanna? I don’t see it.”)

  5. david brothers Says:

    In very, very slight defense of Wizard (in fact, this is more of a grammar defense than anything else…), the possessive is necessary there, if only because there’s not really any other quick and easy to refer to a character as specifically drawn by a certain artist. “Doug Mahnke’s Wonder Woman” is no different than “Ed McGuinness’s Superman” or “Jae Lee’s Lockjaw” in intent or meaning.

    In everything else though, I’m with you 100%. It’s in pretty poor taste.

  6. Journalista » Blog Archive » Oct. 26, 2006: Shorter Journalista 2 Says:

    [...] Johanna Draper Carlson points out Wizard Magazine’s latest salvo in its ongoing campaign to tar the publication’s readers as drooling, cretinous kidults. [...]

  7. Johanna Says:

    David: Yeah, at that point I was looking for things to ding them on. But can you blame me?

  8. Ed Sizemore Says:

    I’m not a regular reader of Wizard magazine, but it seems to me that the magazine is trying to move away from comics and be more of a pop culture magazine that happens to include comic coverage. Also it seems that Wizard has given up on any idea of a female readership and decided to pander to the lowest common denominator among fanboys. Each issue seems to make Wizard look more like Maxim. (I won’t even discuss the fact that each article reads like it was written by the PR department of either Marvel of DC).

  9. Scott Says:

    Sadly, they are just following the trend of a lot of the mainstream media… simply throwing press releases out as if they were news.

  10. Rob Barrett Says:

    1. I knew there was a reason why I don’t read Wizard.

    2. Lockjaw is female? Really? Wow.

  11. david brothers Says:

    David: Yeah, at that point I was looking for things to ding them on. But can you blame me?

    Nope! That was just my inner English major screaming “I BEFORE E EXCEPT AFTER C” in my ear.

  12. Gail Says:

    Holy shit.

    Gail

  13. Mark Fossen Says:

    On further thought, you know what really shocks and surprises me?

    That this isn’t a monthly feature. :)

  14. Lyle Says:

    Oh, if only I had the patience to sit through a bunch of old comics and time to scan. A turnabout parody might be worth a giggle before I felt really lame.

  15. James Schee Says:

    Didn’t they do a “recognize the breasts” one a few years ago? I guess the only thing left is recognize the crotches…

    Anyway, really creepy! Especially the A one, is that supposed to be a tattoo or does she have a secret pouch in her butt?

  16. Johanna Says:

    Ed: I think you’re right. The recent change in size and format (to staples) may argue for a different audience approach as well.

    Rob: Re your point 2: THAT is the thinking of a true fan! ha ha ha

    Mark: Quit giving them ideas!

    Lyle: Do it! do it! do it!

    James: I think it’s a suggestively ripped costume. I think.

  17. Rob Barrett Says:

    According to Wikipedia (and Marvel’s own site), Lockjaw is male.

    Whatever Lockjaw’s gender, Lockjaw is one of the greatest comics animals. I knew that from the moment in the 70s when I first cast eyes on the strange doggie with the wishbone on its head . . .

  18. Lisa Lopacinski Says:

    Ed said: “…it seems that Wizard has given up on any idea of a female readership and decided to pander to the lowest common denominator among fanboys. Each issue seems to make Wizard look more like Maxim. .”

    It certainly does. In fact, last month’s cover with the blonde in the bikini was referred to as “The Maxim Cover” in our store. Guys would point to it and say, “who is she?” and no one would know the answer. “Just some random chick” was the most common answer. How’s that even remotely related to comics? Bring on the Comics Journal!

  19. Lyle Says:

    Someday there will be a better option. Something sitting between TCJ and Wizard, and it will do fandom a world of good.

    Y’know, I think Shojo Beat does a great job mixing comics and popular culture and coming off largely as a cool and edgy pop culture magazine for girls rather than a comics magazine. If Shonen Jump is a similarly good magazine, we probably have some magazines that provide that middle ground and, once more, manga has stepped in and served an audience that the rest of the comics industry wasn’t serving.

  20. Rachel N. Says:

    Okay, it’s obvious they are trying to provoke female comic makers and readers. I used to read Wizard and pick up a copy when I had the time. Now I think I’d rather spend my money on Sweet Action. Thanks, Wizard.

    In all seriousness, I really used to love that magazine. Even this seems… tantamount to the quizzes they put in Playboy.

  21. Comics Worth Reading Says:

    [...] In response to Wizard’s butt fetish, the impressive Paul Sizer sends along this independent comic version: [...]

  22. George Says:

    Someday there will be a better option. Something sitting between TCJ and Wizard, and it will do fandom a world of good.

    Wasn’t that Amazing Heroes, once upon a time?

  23. Johanna Says:

    So I’m told, anyway. And what we aimed to do with Comicology as well.

  24. Eisu Says:

    Anyway, really creepy! Especially the A one, is that supposed to be a tattoo or does she have a secret pouch in her butt?

    As Johanna said, it’s a suggestively ripped costume… it’s Steve McNiven’s drawing in Civil War where Dagger and a couple of other superheroes are fighting each other and apparently, Dagger got hit somewhere around that area by someone and ripped her costume up a bit…

  25. Starr Says:

    im not upset at all. the Butt is my favorite part on a women anyway so im far from offended.

  26. Harris Says:

    At the height of my “comic fandom” i was an avid WIZARD reader and i looked forward to the witty commentary the “comic digest” effect you from reading one of the issues.

    It’s much akin to reading an “Us” or “Maxim” magazine or something comperable to, you get a brief coverage of all that’s happening with the celebs of the comic world. (except instead of Brad, Britney and Tom you’re reading about Spidey, Supeman and Hellboy).

    In comic book world most guys have arms the size of tree trunks, New York is always about to explode, and the women all have nice tushies.

    Much like Hollywood.

    Akin to the Celebrity recap magazines and t.v. shows WIZARD is a nice flashy package that is more junk food than nutrition for the brain… and i love it.

    WIZARD is clearly not full-of-substance literature, and it’s not aiming to be.

    I support them entirely and hope they have many long years of comic-mayhem as they slake the lust of fanboys around the world.

    Harris

    P.s. Yeah and don’t talk smack because the bunny will kick your a**. A norse hammer can really f*** you up!

  27. Danny Says:

    You boys shore do like that subject dont you

  28. comicfoundry.com » How many times can you say, "Wizard’s new low?" Says:

    [...] just saw THIS POST from Johanna at Comics Worth Reading. To tie in to All-Star Batman and Robin 5 (which has been [...]

  29. Good Luck, Comic Foundry! » Comics Worth Reading Says:

    [...] I see that Tim Leong is still tweaking Wizard, with the tagline “The #1 Men’s & Women’s Pop Culture Magazine” on the cover, in contrast to Wizard aiming only at men (a not surprising choice, given Wizard’s history). [...]

  30. Antionestrife Says:

    I believe if wizard pulled this out, they may have had a dip in sales. Remember those gas prices are crazy. I don’t care ethere way. I think they beleive most of their custmer base is boys or men. To be honest I don’t know one serious female collector. My wife will read a comic book but, she doesn’t even casually buy one unless if she’s with me, when I’m comic book shopping. It’s cool you collect comic Johanna, you are rare. When I see magazines at supermarkets like People and 18, they cater to women strongly. I’ve read People magazine before, but I would never buy one. I don’t care about the drama and love lifes of celebs enough to pay for it. Those magazines know who their magor customer base is and advertise strickly to them. I brought up this example just becuase I here female complain whenever a advertiser promotes women with great physical assets. I’m not saying it isn’t tasteless I just think things geared to females zone in on things that make guys heads spin. You know stuff like ” How to tell if your guy loves you or not.” I’m sure if you ask any guy if this annoys him when his girl blinds side him with something she read out of one of those magazine. Guys unfortantly don’t complain to magazines about misinformation. But be sure we are annoyed with them. A female may not get what I’m saying, but I think female geared magazines cuase way more trouble than a wizard mag that showed some well drawn butts. That is all.

  31. Comic Foundry #3 » Comics Worth Reading Says:

    [...] The design is confident and modern — too many magazines these days seem to miss out on some of the basics, like readability (Comics Now!) or approachability (the grey blocks of TwoMorrows’ publications are off-putting) — with content you won’t be embarrassed to be seen with (Wizard). [...]

  32. Wizard Magazine Closes Abruptly » Comics Worth Reading Says:

    [...] sales. Wizard was known for having a vision of comics that revolved around teenage boys and what they wanted, combined with encouraging speculation (and price manipulation) through its price [...]

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