Agreed, but it would be a starting point. How about pitching a story to Entertainment Weekly (which seems as taken with Heroes as it is with Lost) about the connection? I’ll bet they’d fall over themselves to run another Heroes-related item.

And the other way around – trying to use his pop culture draw as a means of bringing in non-comic book readers – would require much, much more than a blurb on the cover. After all, you’re talking about trying to attract people who don’t already read superhero comics, so there would need to be a reason for them to even encounter the book. An ad during an airing of Heroes maybe – but that’s a big expenditure. Maybe if the show is still a hit when the trade paperback collection comes out, a blurb on THAT might help in the chain retail stores, but even then I’m skeptical.

But now I am wondering how much a local ad during the Sci-Fi channel Friday night rebroadcast of Heroes would cost a local retailer. THAT might be a worthwhile investment that might bring in a small, not-normally-comics-reading crowd, but I don’t know how much the cable companies charge for those local ads.

As for yaoi, all the other girls are reading it. You don’t want the other girls to think you’re uncool do you? Don’t you want to be part of the ‘in crowd’? Come on, what can it hurt? Sure the first couple times you read it will be difficult, but then you get use to it and it starts to feel good. After a while you really enjoy it and that’s the best part. Then you can hang out will all the other yaoi girls and start exchanging stories. Then your popularity will soar and you’ll have all kinds of hip new friends. So don’t be such a square, just read a little yaoi.