ADV Films has announced that they have acquired English-speaking rights to the Sgt. Frog anime for broadcast, home video, and merchandising. There are over 130 cartoon episodes so far, and 11 of the 14 volumes of the manga series has already been published here from Tokyopop.
(Which may change, since the ADV press release claims “ADV is the master toy, merchandising and interactive game licensing representative for the franchise in the English-speaking territories, including but not limited to printed goods, food and drink, and apparel.” Or maybe “printed goods” doesn’t include books. Or maybe they’ll work out a joint deal of some kind.)
ICv2 interviewed the CEO to find out more. There’s lots of puffery and no comment, especially regarding a change (already?) in DVD release dates.
Diamond’s February Previews listed the first DVD for Sgt. Frog, with a ship date of February 28th. Then on Monday they issued a retraction, saying that ADV had rescheduled the release for a date to be determined. What happened?
Sgt. Frog is a huge franchise with a lot of interested parties. I can’t say specifically why it was delayed, but there’s good reason. Suffice it to say that things are looking very good for Sgt. Frog.
Has ADV licensed all the episodes of the Sgt. Frog anime series (132 according to one source)? Is the series still on-going in Japan?
Yes, we have it all, and it’s still ongoing. With the ratings it’s getting in Japan, we expect it’ll be on the air for some time! This isn’t just a fan phenomenon in Japan — children, teens, tweens and adults all love Sgt. Frog! This is truly a mainstream franchise.
Has ADV licensed the Sgt. Frog feature film?
I really can’t comment on that, except to say that I’m a big fan of the movie.
Since the last line of the press release on their site gives a name to direct licensing inquiries to, I find myself wondering if this is just the worm on the hook. Put out the news (but without actual commitments), get the fans stirred up, and then sign up companies to manufacture your products.