Comments on: Timing Your PR http://comicsworthreading.com/2006/11/23/timing-your-pr/ Independent Opinions on Comics of All Kinds Sun, 21 Mar 2010 12:46:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shawn Levasseur http://comicsworthreading.com/2006/11/23/timing-your-pr/comment-page-1/#comment-37292 Shawn Levasseur Sun, 26 Nov 2006 03:41:43 +0000 http://comicsworthreading.com/2006/11/23/timing-your-pr/#comment-37292 Actually the worst PR move is to announce a project that won't solicit for a while yet. (Case in point, All-Star Wonder Woman). Now the PR department could make breif notes for the press to make sure that the rumor mill doesn't rule the news of books still being planned or worked on, but the fuller details about creators' books and projects should be kept close to the vest until its time to make a sale. Actually the worst PR move is to announce a project that won’t solicit for a while yet. (Case in point, All-Star Wonder Woman).

Now the PR department could make breif notes for the press to make sure that the rumor mill doesn’t rule the news of books still being planned or worked on, but the fuller details about creators’ books and projects should be kept close to the vest until its time to make a sale.

]]> By: Johanna http://comicsworthreading.com/2006/11/23/timing-your-pr/comment-page-1/#comment-36943 Johanna Thu, 23 Nov 2006 23:34:19 +0000 http://comicsworthreading.com/2006/11/23/timing-your-pr/#comment-36943 Ok, I guess I'm overreacting, then. And Happy Thanksgiving to you too! Ok, I guess I’m overreacting, then. And Happy Thanksgiving to you too!

]]> By: Tim O'Shea http://comicsworthreading.com/2006/11/23/timing-your-pr/comment-page-1/#comment-36935 Tim O'Shea Thu, 23 Nov 2006 20:22:35 +0000 http://comicsworthreading.com/2006/11/23/timing-your-pr/#comment-36935 While running the risk of "boy crying wolf" syndrome (carpet-bomb marketing), some folks think the sooner they can market a product the better. You didn't specify if the press releases were email or snail mail. If it's the former (as I assume) it is, the only thing they risk is running into a person who thinks along your lines. I'm not saying your unique, I just don't see the risk outweighing the potential gain. I recall a few years back, interviewing Stuart Moore about an indy project he had on the horizon. A full year later, it had still not been released (it had not been scheduled to, please note), but a fan went to the trouble of contacting me to see if I could ask Moore about the status of the project. Before emailing Moore, I checked to see if any info was online. Turns out my interview was the only mention. And yet, that one mention made the reader curious. Granted that was not the result of the marketing you discuss, but it's along the same lines. I know, even though scant details were available about it for a long time, I'm still very enthused to see Jeff Smith's Shazam project whenever it comes out. Yes, it was announced way too early, but still I was pleased to know it was on the "ever-nebulous" horizon. BTW, while I don't swing by here as often as I should, I'm pleased to see you're still on the scene, still doing grade-A content and still having fun. Happy Thanksgiving. While running the risk of “boy crying wolf” syndrome (carpet-bomb marketing), some folks think the sooner they can market a product the better. You didn’t specify if the press releases were email or snail mail. If it’s the former (as I assume) it is, the only thing they risk is running into a person who thinks along your lines. I’m not saying your unique, I just don’t see the risk outweighing the potential gain. I recall a few years back, interviewing Stuart Moore about an indy project he had on the horizon. A full year later, it had still not been released (it had not been scheduled to, please note), but a fan went to the trouble of contacting me to see if I could ask Moore about the status of the project. Before emailing Moore, I checked to see if any info was online. Turns out my interview was the only mention. And yet, that one mention made the reader curious. Granted that was not the result of the marketing you discuss, but it’s along the same lines. I know, even though scant details were available about it for a long time, I’m still very enthused to see Jeff Smith’s Shazam project whenever it comes out. Yes, it was announced way too early, but still I was pleased to know it was on the “ever-nebulous” horizon.

BTW, while I don’t swing by here as often as I should, I’m pleased to see you’re still on the scene, still doing grade-A content and still having fun. Happy Thanksgiving.

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