- Posted by Johanna on January 9, 2007 at 5:09 pm
- Category: Comic News
Marvel has just released a press release that includes this paragraph:
Marvel is happy to announce that Immortal Iron Fist #2 has sold out at Diamond, following in the wake of the premiere issue’s sellout. Currently, Marvel has no plans to go back to press on issue #2.
Translation: Nyah, nyah, you can’t get it.
What they want their target reader to take away from this is a sense of insecurity. “Oh, no, I’m missing out on something hot! I must join in before other comic readers think I’m uncool!” Because “great story” or “pretty art” isn’t important — being a Marvel zombie is.
Hop onboard Immortal Iron Fist now as Iron Fist is in store for one heck of a 2007 as he becomes an increasingly important player in the Marvel Universe. Not only is there a second printing of issue #1 on stands now, featuring a gorgeous Gabrielle Dell’Otto cover, but Marvel is releasing a Director’s Cut of the first issue in the coming weeks going behind the scenes of Iron Fist’s return to an ongoing series. The cover for the Director’s Cut will be the colors-to-pencils fade of Immortal Iron Fist #1’s cover as seen on other Director’s Cuts.
Can’t get #2, but you can (and should! according to them) buy #1 multiple times. Doesn’t “an increasingly important player in the Marvel Universe” deserve that?
(Can someone teach their PR writer what a run-on sentence is, please, and how to avoid them?)
They did include this, at the very bottom, after you’ve gotten through the above and the self-congratulatory review quotes:
Also note, copies of Immortal Iron Fist #2 may still be available at the retailer level.
So maybe you still do have a chance.
And publishers wonder why people wait for collections. As Tom Spurgeon is wont to remind us, “The book sold out” doesn’t mean anything unless they tell us how many were ordered and sold.
The sad part is, this is a decent read in the classic superhero style.