EW Responds to Platinum GN Questions

Hopefully this is the final word on the Platinum Cowboys & Aliens buy-off/giveaway.

Heidi received a note from Entertainment Weekly explaining how they created the top sales list that put Cowboys & Aliens in the top spot.

Cowboys and Aliens cover

Contrary to some reports, we did contact Midtown Comics. In fact, one of our staffers went to the store in person and spoke to book buyer David Webster, who said that we should simply pull whatever data we wanted from the “top sellers” chart that the store puts on its website. That is precisely what we did. … We regret that we did not note this distinction in print, and plan to publish a clarification in our Jan. 26 issue, due on newsstands Jan. 19.

Looking at that cover makes me curious. Van Lente and Foley are writers. Lima is the penciler. I have no idea who Calero is, since he isn’t listed on the creators page. And Rosenberg is credited under “created by”. He’s the head of the Platinum, the guy with the spotty history, and his bio is twice as long as anyone else’s on the project, just for coming up with the idea.

As a last note, if you Google “Platinum Cowboys Aliens”, the front page results at this writing look like this:

  1. A post at Heidi’s blog talking about Dave Lewis’ original rant
  2. The webcomic at DrunkDuck.com (a Platinum company)
  3. This really cool article about what the giveaways and publication mean for webcomics
  4. Dave Lewis’ original rant
  5. Art clips from the comic at Platinum’s mobile content site
  6. A puff piece at Comics2Film about Platinum’s plans to make a movie based on the concept

It’s lucky that the comic places on the front page at all, but Platinum shouldn’t be happy that three of the six (I’ve eliminated duplicate and same-site links) results call into question their business model.

8 Responses to “EW Responds to Platinum GN Questions”

  1. Guy LeCharles Gonzalez Says:

    Dennis Calero was the artist for the prologue and is credited somewhere in the issue. Don’t have it in front of me so I’m not sure where, though. As for Rosenberg, he came up with the concept, so it’s akin to “Stan Lee Presents…” or the more ridiculous credit Grant Morrison received on several of DC’s OYL launches.

  2. A. David Lewis Says:

    Yay! My rant — though I prefer “diatribe” — is #4! ;-)

  3. Journalista » Blog Archive » Jan. 15, 2007: Viz-ualize the future of comics Says:

    […] Like everyone else, I received Entertainment Weekly senior editor Thom Geier’s mass-emailed response to the controversy surrounding his magazine’s listing of Platinum Studios’ Cowboys & Aliens graphic novel as the “top-selling” book in its January 12 issue, relying on Midtown Studios’ online charts but not noticing that the book was a free giveaway. Ignoring the justifications on its first half, Geier’s letter merely confirms what I’d already learned last Wednesday: that is was a simple matter of crossed wires. Related: Johanna Draper Carlson notes that if you Google “Platinum Cowboys Aliens,” half of the first six links that show up are related to the controversy — probably not what the marketing department had in mind. […]

  4. franklin Says:

    Dennis Calero drew the excellent X-Factor.

  5. Rich Johnston Says:

    It’s not quite the last word. I’ve discovered that Diamond have not counted what they believe to be discounted orders on C&A, so the book has landed 12th in the charts instead of #1. Diamond did this because of online fuss…

  6. Bestseller List Shenanigans » Comics Worth Reading Says:

    […] away comics and paying retailers to order their book. Here’s more detail on what happened and EW’s response. The Dark Tower:The Gunslinger […]

  7. Cowboys & Aliens » Comics Worth Reading Says:

    […] didn’t read the comic when it originally came out from Platinum. Then, it was only $5 — now, it’s a handsome hardcover with dust jacket, cover-priced […]

  8. A Creator’s Horror Story: Losing Control of Your Work » Comics Worth Reading Says:

    […] contractual. Back in 2006, she entered into a deal with Platinum Studios (you know, the group that bought their way onto bestseller lists for Cowboys and Aliens because they wanted more Hollywood interest and […]




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