- Posted by Johanna on January 24, 2007 at 7:09 pm
- Category: Comic News
DC declined to comment on the series or even confirm that the series has indeed been canceled.
That’s really abrupt, and it makes me wonder (because I have a naturally suspicious mind) what the cause was. It’s likely not the usual reason (sales) because of the sudden chop.
The most recent issue includes a scene where a hamster (shown on the cover wrapped in duct tape) crawls out of a dead superhero’s butt. I suspect this may have contributed to the decision.
If the book was canceled because of content like this (called “tasteless” in online fora) then it’s nice to know that DC still is capable of drawing some line. I wasn’t sure, after their recent big events turned on rape and murder, complete with commemorative action figures.
Also a good lesson: if you’re going to do storylines like this and hope not to attract the attention of high-placed decision-makers, don’t feature it on the cover.
Since it’s a creator-owned property, the loudly angry fans protesting this decision may have hope that another publisher will pick up the book.
Update: Heidi has writer Garth Ennis’ statement.
And more reflection on my part: Another publisher won’t get as high sales from this title as DC did, since there’s still a bonus for being part of either DC or Marvel (look at the Dabel Bros. for an example). However, the faster another publisher can get the title back on the shelves, the better chance of keeping the sales dropoff minimal. Comic readers are fickle, remember, with short attention spans.
Several commenters have brought up the issue of this series selling better for DC than many of their other releases, assuming that sales numbers should settle the argument. But it’s refreshing to consider that decisions can be made for other reasons than pure profit, even if one might disagree with the decision itself.
And last, consider the Streisand Effect — by taking action to separate themselves from something they found inappropriate (we’re presuming), DC has brought more attention to this title than it had before. That can’t be the reaction they hoped for.