This NY Times article on Super Bowl ads nails my feelings on them in the third line:
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
I gave up early because I thought the commercials were mostly mean, when they weren’t already familiar or boring. I know it’s contradictory to complain that I don’t like watching people get hurt or killed during a football game, but there it is. My favorite was the rabbit using the mouse for Blockbuster Online, because cute animals are funny.
Similar Posts: Super Bowl Movie Ads: Avengers, John Carter, More
§ Cartoon Cute Animals
§ How Dead Is the Video Rental Business?
§ Wreck-It Ralph Deleted Scenes Show E-Z Livin’ Game
§ Marvel’s The Avengers Super Bowl Ad Teaser