This NY Times article on Super Bowl ads nails my feelings on them in the third line:
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.
I gave up early because I thought the commercials were mostly mean, when they weren’t already familiar or boring. I know it’s contradictory to complain that I don’t like watching people get hurt or killed during a football game, but there it is. My favorite was the rabbit using the mouse for Blockbuster Online, because cute animals are funny.