On the personal level, Tony feels it wasn’t worth it. “For what is a man profited, if he shall gain the whole world, and lose his own soul?” And all that jazz.

On the political level, we have the SHRA, which Tony fought for. But he realizes that the cure may be as bad as the disease, since now everyone fears Supers just the same as the “mathematically certain future” he and Reed calculated.

On the publishing level, Marvel has it’s EVENT! But at the end of the day, can they actually do anything with it? They can’t allow it to end, even if they have the plans and/or the ability. But can they keep up this level of interest without winnowing away at all their major properties?

Me, I am more than happy to follow the adventures of Starlord and his Cosmic Unknowns than to waste my time being shocked by, well, they really have nothing left, do they? Even “World War Hulk” isn’t about morality, just spectacle. Wolverine as peace loving Hippie? I mean, where do they go from here?