- Posted by Johanna on March 22, 2007 at 10:00 pm
- Category: Meta
I had a friend recently ask me about the big picture of blog ads. He was thinking of putting ads on his site, but he legitimately didn’t want to annoy his readers if he wasn’t going to make enough money from it to make it worthwhile. (“Enough” being one of those relative terms, of course.) I gave him a little background on my setup, with Amazon and Google ads, but I think he was also looking into Project Wonderful.
I admit, I don’t know much of anything about that company or their ads. That’s why I found a couple of recent articles so interesting. Matthew Skala crunched some numbers to show that many sites will make more money with alternate systems, while Reinder Dijkhuis postulates the system eventually running down to a free ad-swap effort.
Personally, I like the comfort of sticking with a big brand name. Users know what to expect, and I’m confident I’ll get paid when due.