- Posted by Johanna on April 2, 2007 at 10:00 am
- Category: Graphic Novel News
Even when I don’t care for AIT/Planet Lar books, I have to admire the creativity of the man behind the company. Larry Young is the best comic marketer of our time.
Giant Robot Warriors was first published at the end of the 2003. Now, we’re further away from 2001, artist Ryan Kelly is better known for his work on Local, and there’s a big robot movie due out this summer. So Young has reissued the book.
What’s different about it? The previous edition book comes wrapped in a new dust jacket with a more dynamic cover image, back cover praise from Variety.com and other sources, and flaps that explain the premise and provide creator bios. Oh, and this review copy came with a letter that explained the whole thing, just in case I didn’t catch on.
This is the kind of thinking more publishers and creators should aim for. “How can I get a three-year-old book more attention? By improving what I can (a new wrap makes an old book look fresh) and figuring out what hooks will catch a reader’s attention.” Genius!
If you’re curious about the insides, here’s a real review.