Comments on: PR: What Not to Do: The Sell-Out That Isn’t http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/ Independent Opinions on Comics of All Kinds Sat, 07 Nov 2009 22:32:14 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Press Release How-Tos » Comics Worth Reading http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-100200 Press Release How-Tos » Comics Worth Reading Wed, 03 Dec 2008 03:11:39 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-100200 [...] We sold some books [...]

[...] We sold some books [...]

]]> By: Coming up « Precocious Curmudgeon http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58901 Coming up « Precocious Curmudgeon Tue, 17 Apr 2007 10:15:34 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58901 [...] the comic-shop arrival of Avril Lavigne’s Make 5 Wishes (Del Rey) only because it came up in this conversation at Comics Worth Reading, and I can use it as an opportunity to mention Nicolas De Crécy’s superb Glacial Period (NBM) [...]

[...] the comic-shop arrival of Avril Lavigne’s Make 5 Wishes (Del Rey) only because it came up in this conversation at Comics Worth Reading, and I can use it as an opportunity to mention Nicolas De Crécy’s superb Glacial Period (NBM) [...]

]]> By: Joe Williams http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58744 Joe Williams Mon, 16 Apr 2007 22:30:17 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58744 Actually, I'd argue it's MORE news than when Marvel and DC do it since they intentionally print to orders thus using the fake "sell out" to get free publicity from "news" sites that mainly cut and paste email press releases. The fact that NBM will sell out of a 4000 print run for a foreign release where the author, as far as I know, has yet to be published in America and a book that deals with a French cultural institution is pretty impressive in my book. We live in a world where the #1 film for every weekend is "news" or where a 70 year old bigot "shocks" people with yet another idiotic remark so really I don't see what's to complain about here. Actually, I’d argue it’s MORE news than when Marvel and DC do it since they intentionally print to orders thus using the fake “sell out” to get free publicity from “news” sites that mainly cut and paste email press releases. The fact that NBM will sell out of a 4000 print run for a foreign release where the author, as far as I know, has yet to be published in America and a book that deals with a French cultural institution is pretty impressive in my book. We live in a world where the #1 film for every weekend is “news” or where a 70 year old bigot “shocks” people with yet another idiotic remark so really I don’t see what’s to complain about here.

]]> By: Tina Anderson http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58647 Tina Anderson Mon, 16 Apr 2007 13:46:47 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58647 We had a chuckle about this at Yaoicon last year, when Be Beautiful showed up with an unknown supply of backlogged titles (the supply rumored to have been quite small) and then trumpeted the fact that they were sold out of their stock, within an hour. <i>How many did you print and take to the con? We don't discuss our print-runs in public. </i>^^/// We had a chuckle about this at Yaoicon last year, when Be Beautiful showed up with an unknown supply of backlogged titles (the supply rumored to have been quite small) and then trumpeted the fact that they were sold out of their stock, within an hour. How many did you print and take to the con? We don’t discuss our print-runs in public. ^^///

]]> By: Ray Cornwall http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58634 Ray Cornwall Mon, 16 Apr 2007 12:44:21 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58634 4 other sites, according to Google. I was surprised at the number of reviews for the book. 4 other sites, according to Google.

I was surprised at the number of reviews for the book.

]]> By: Johanna http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58603 Johanna Mon, 16 Apr 2007 11:32:10 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58603 Ray, that's the "no such thing as bad publicity" school of marketing. Could be. Has the press release appeared elsewhere, though, especially on more "mainstream" news sites? Ray, that’s the “no such thing as bad publicity” school of marketing. Could be.

Has the press release appeared elsewhere, though, especially on more “mainstream” news sites?

]]> By: Journalista - the news weblog of The Comics Journal » Blog Archive » Apr. 16, 2007: Webscabs http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58585 Journalista - the news weblog of The Comics Journal » Blog Archive » Apr. 16, 2007: Webscabs Mon, 16 Apr 2007 09:23:40 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58585 [...] Johanna Draper Carlson questions an “our book sells out” press release from graphic-novel publisher NBM. [...]

[...] Johanna Draper Carlson questions an “our book sells out” press release from graphic-novel publisher NBM. [...]

]]> By: Ray Cornwall http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58524 Ray Cornwall Mon, 16 Apr 2007 03:03:06 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58524 Except... ...by putting out that press release, you ran it, and I found out about a book that I didn't know about before. As such, does this really qualify as a stupid publisher trick? Except…

…by putting out that press release, you ran it, and I found out about a book that I didn’t know about before.

As such, does this really qualify as a stupid publisher trick?

]]> By: Brigid http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/comment-page-1/#comment-58337 Brigid Sun, 15 Apr 2007 14:15:58 +0000 http://comicsworthreading.com/2007/04/15/stupid-publisher-tricks-the-sell-out-that-isnt/#comment-58337 Yup, and you have to go no further than today's edition of The Beat to see the opposite: Del Rey trumpeting the fact that Avril Lavigne's Make 5 Wishes is going back to press four days after the release date—but no clue as to how big that first printing was. Admittedly, going to a second printing that quickly is newsworthy, but much depends on how many copies you printed the first time around. Yup, and you have to go no further than today’s edition of The Beat to see the opposite: Del Rey trumpeting the fact that Avril Lavigne’s Make 5 Wishes is going back to press four days after the release date—but no clue as to how big that first printing was. Admittedly, going to a second printing that quickly is newsworthy, but much depends on how many copies you printed the first time around.

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