DC Promos Countdown on MySpace

I recall starting to see articles about how MySpace is no longer the hot place to be online a few months ago. So yesterday, DC Comics announced a special initiative in conjunction with the service.

COUNTDOWN, DC Comics’s new, yearlong weekly series, will be supported with an unprecedented preview of the first two issues of the series on MySpace’s new comic book community. MySpace Comic Books, located at www.myspace.com/comicbooks, will be the only place to see the first two issues of COUNTDOWN online, in their entirety. The online content will roll out over a series of three weeks:

* The first ten pages of COUNTDOWN 51 will be on www.myspace.com/comicbooks on May 4.
* The last 12 pages of COUNTDOWN 51 will be on the site on May 11, along with the first 12 pages of issue 50.
* The last ten pages of COUNTDOWN 50 will be on the site on May 18.

DC will also launch a DC Nation MySpace page on May 2.

“We have so much faith in this series that we did something special with MySpace to get the first issues out in front of as many eyes as possible,” said Dan DiDio, Senior Vice President – Executive Editor, DC Comics. “This is our biggest series of 2007 and we’re presenting it in the biggest way possible.”

Only place to see the issues? Yeah, I bet THAT’ll last.

#51 goes on sale May 9, so they’re not releasing the whole thing until retailers have had two days to sell it. A weekly series’ shelf life isn’t very long to start, so that should be plenty of time to catch most customers.

There’s a lot of discussion over whether this series will be as successful as hoped. Some retailers were surprised that 52 sales didn’t drop off all that much, which suggests that people aren’t yet burnt out on weekly continuity-driven superhero comics. Others suspect that buyers stuck with 52 until it ended, but they don’t have the patience for another similar commitment, especially at a higher price ($2.99 an issue instead of 52’s $2.50).

From later in the press release:

Additionally, DC has now revealed widespread yearlong coverage, including:
* Feature and review coverage have also been secured in various mainstream press outlets, including The New York Times, The Washington Post, Scripps Howard News Service, TV Guide and scores of local newspapers across the country.
* Monthly coverage in Comics Buyer’s Guide.
* Regular coverage in Comic Shop News, including an interview with series editor Mike Marts timed to the release of the first issue.
* A weekly conversation with the editor of COUNTDOWN on Newsarama.com, including cover debuts, roundtable commentary and interior page previews.
* Regular print coverage in Wizard and weekly coverage online at WizardUniverse.com.

That’s an interesting glimpse into what’s considered major comic-related media. I always forget Comic Buyer’s Guide is still around, and it’s an interesting choice to put Wizard last.

4 Responses to “DC Promos Countdown on MySpace”

  1. Shawn Hill Says:

    I’m not sure if I’ve got the patience for another weekly series. Especially when the concept isn’t really clear to me, as 52’s was. I did get happily hooked by that series by the end, though I didn’t buy every issue. I don’t think Countdown is really as similar as they hope.

  2. Tommy Says:

    I have faith that Dini can deliver good stories. That’s enough to bring me in for countdown in the short term. Long term, I’m a little iffy. There is at least one writer on board that I’m not particularly fond of so we’ll have to see if maybe he’ll be better under a seasoned hand like Dini.

    As for the concept I’l compare and contrast a tiny bit. 52 was designed to show the missing year of the DCU through the eyes of background and/or new characters. Countdown does the exact same thing only it’s not a year behind. I worry that the reason 52 was able to get out on time every single week (so far) is because it wasn’t relying on other books for continuity the way Civil War was. Captain America and Amazing Spider-Man were horribly late and it was due to no fault of the creators on those books. It all fell on the CW mini. I fear the opposite may happen with Countdown. If Dini can keep the weekly schedule who is to say (for example) something major that happens to jimmy olson in Countdown but because the issue of Superman that is supposed to run concurrent with this is late, Countdown ships late as well. I’ll take my typical “wait and see” approach to Countdown. All I know is SOMEBODY better take the Montoya ball and run with it. She’s a superstar waiting to happen.

  3. Jim Perreault Says:

    Johanna wrote:

    A weekly series’ shelf life isn’t very long to start, so that should be plenty of time to catch most customers.

    I find that comment interesting, because it differs from what I’ve heard from my comic book shop.

    They have had customers start reading 52 half way through it, picking up the entire run at that point. They were able to do so because DC kept the series in print.

    Myself, I dropped 52 after a couple of issues. Partly because I was not interested, and partly because I was doing a lot of traveling last summer and did not want back issues to pile up.

  4. Johanna Says:

    Jim, I think we may be talking about two different things. By shelf life, I meant “by which point have you sold XX% of your total sales?” If a retailer determines that she needs 90% sell-through, for instance, over the lifespan of the book, then with a weekly series, she may aim to get 80% within the first week. (Just making numbers up to show what I’m getting at.) There may be additional sales, but I’m looking more at where the peak and majority occur.

    I haven’t heard many comments about people jumping into the series later on. That’s an interesting comparison from your shop.




Most Recent Posts: