- Posted by Johanna on April 20, 2007 at 7:57 am
- Category: Comic News
I recall starting to see articles about how MySpace is no longer the hot place to be online a few months ago. So yesterday, DC Comics announced a special initiative in conjunction with the service.
COUNTDOWN, DC Comics’s new, yearlong weekly series, will be supported with an unprecedented preview of the first two issues of the series on MySpace’s new comic book community. MySpace Comic Books, located at www.myspace.com/comicbooks, will be the only place to see the first two issues of COUNTDOWN online, in their entirety. The online content will roll out over a series of three weeks:
* The first ten pages of COUNTDOWN 51 will be on www.myspace.com/comicbooks on May 4.
* The last 12 pages of COUNTDOWN 51 will be on the site on May 11, along with the first 12 pages of issue 50.
* The last ten pages of COUNTDOWN 50 will be on the site on May 18.
DC will also launch a DC Nation MySpace page on May 2.
“We have so much faith in this series that we did something special with MySpace to get the first issues out in front of as many eyes as possible,” said Dan DiDio, Senior Vice President – Executive Editor, DC Comics. “This is our biggest series of 2007 and we’re presenting it in the biggest way possible.”
Only place to see the issues? Yeah, I bet THAT’ll last.
#51 goes on sale May 9, so they’re not releasing the whole thing until retailers have had two days to sell it. A weekly series’ shelf life isn’t very long to start, so that should be plenty of time to catch most customers.
There’s a lot of discussion over whether this series will be as successful as hoped. Some retailers were surprised that 52 sales didn’t drop off all that much, which suggests that people aren’t yet burnt out on weekly continuity-driven superhero comics. Others suspect that buyers stuck with 52 until it ended, but they don’t have the patience for another similar commitment, especially at a higher price ($2.99 an issue instead of 52’s $2.50).
From later in the press release:
Additionally, DC has now revealed widespread yearlong coverage, including:
* Feature and review coverage have also been secured in various mainstream press outlets, including The New York Times, The Washington Post, Scripps Howard News Service, TV Guide and scores of local newspapers across the country.
* Monthly coverage in Comics Buyer’s Guide.
* Regular coverage in Comic Shop News, including an interview with series editor Mike Marts timed to the release of the first issue.
* A weekly conversation with the editor of COUNTDOWN on Newsarama.com, including cover debuts, roundtable commentary and interior page previews.
* Regular print coverage in Wizard and weekly coverage online at WizardUniverse.com.
That’s an interesting glimpse into what’s considered major comic-related media. I always forget Comic Buyer’s Guide is still around, and it’s an interesting choice to put Wizard last.