- Posted by Johanna on May 14, 2007 at 11:15 pm
- Category: LinkBlogging
“fun” is a death word in comics these days…. Sales were strong on the first issue, but the second issue drop-off was a little steeper than we’d predicted. And I honestly think that was because every reviewer said it was “fun.” “Fun” automatically kills off a lot of your sales. Don’t get me wrong; the book’s still a success in the current market, and no one at DC has expressed anything but enthusiasm. We certainly seem to have a hit on our hands, George and I. I just hope that the “fun” label doesn’t hit us too hard. If so, it’s just another sign that current readers don’t want “fun” comics.
It’s a shame that one of the qualities I think superhero comics should strive for is considered so toxic. Why shouldn’t being able to fly or wield a magic ring be treated joyfully?
Also of note: he’s got a book that’s a success, that his publisher is enthusiastic about, that he terms a “hit” … and he’s still worried about how sales are doing. That’s the state of the market these days, I fear. Always push, push, push to make the numbers. No wonder so many creators get tied in knots and can’t put out their best work.