I’d never heard of a visual novel until I read about them at mangamaniacafe. They’re incredibly popular in Japan but unknown elsewhere, and the simplified description is an on-screen Choose Your Own Adventure story with anime-style art.
I’d be curious to try one out, but with prices from $20-30, they’re a bit much for an impulse purchase for me. The problem seems to be determining which market they should start targeting… the product sounds too much like a book for gamers, it’s too much like a cartoon for readers… I think the best thing the company could do would be a saturation campaign of free samples. Allow downloads from popular manga and anime sites. Ship sample discs in magazines. Give them out at conventions. Get that word of mouth going.