Comments on: DC Pushes Highwaymen

By: Is There a Market for Miniseries Any More? » Comics Worth Reading

Is There a Market for Miniseries Any More? » Comics Worth Reading — Sun, 16 Sep 2007 12:54:40 +0000

[...] also neglects to note the additional marketing help the series got from DC, which may be a strike against it — sometimes the Powers That Be look [...]

By: Rich Johnston

Rich Johnston — Thu, 24 May 2007 11:19:14 +0000

They are right about New Avengers 31.

It’s not a mass media thing, but it’s certainly Civil War 1 numbers.

By: Lew Newmark

Lew Newmark — Thu, 24 May 2007 10:54:43 +0000

I was in my local comic shop yesterday, and picked up a couple of comics, but stayed behind to find something that was different from the usual superhero norm. Nothing really caught my eye, so I will be looking out for this series in June.

By: Journalista - the news weblog of The Comics Journal » Blog Archive » May 24, 2007: The long tentacles of Dullsville

Thu, 24 May 2007 10:43:54 +0000

[...] Johanna Draper Carlson notes a fairly novel (I believe) promotional effort toward retailers on the part of DC Comics, who seem anxious to promote their new Highwaymen serious. [...]

By: Lisa Lopacinski

Lisa Lopacinski — Thu, 24 May 2007 00:11:17 +0000

Well, I’m hoping for optimistic. Maybe they’ve got some big media push coming or something.

It’s pretty risky if it’s just desperation because if it flops, while some stores won’t return the overstock, many will, and they’ll have to give us our money back.

By: Johanna

Johanna — Thu, 24 May 2007 00:04:19 +0000

Lisa, great point — what struck me about this situation, though, was the target amount given. 200% seems either really optimistic or desperate.

By: Lisa Lopacinski

Lisa Lopacinski — Wed, 23 May 2007 20:31:28 +0000

Typically when DC offers returnability it means that they think the numbers are low – lower than they should be. It can also sometimes mean that the comic is getting some publicity or media push so DC believes that it will sell in a greater quantity than it would otherwise. Whatever the reason they offer it, it’s great that they do, and we usually try to take advantage of it. It’s a lot better than Marvel’s emails saying “this is big – order a lot. no matter how many you ordered, you didn’t order enough. we can’t tell you why, we won’t let you return any if you order too many – but we’re sure you need to order a lot.” Like they did with Cap #25 and are doing with New Avengers #31.

By: mark thorpe

mark thorpe — Wed, 23 May 2007 18:38:08 +0000

But is the comic supposed to be any good? The cover art looks tempting, but I have bought many comics before judging by how cool the cover looks only to have the rug yanked out from under my feet. And whenever a book sports two authors it’s -at least in my opinion- never a good thing. Dunno, have to wait and see about this one.