Boom! Does Books

Boom! Studios recently announced that Perseus would handle book market distribution of its upcoming graphic novels.

According to a Boom spokesperson, the graphic novel line was delayed until the Perseus relationship was in place because of the importance of the book trade to the company’s primarily non-superhero titles. Bookstore orders have been running two to three times comic store orders on the releases ordered to date.

Well, yes. The direct market, for all its outstanding stores, primarily still supports superheroes, and other types of comics sell better in bookstores. And if you have an appealing product (espeically with Hollywood interest, as Boom’s graphic novel line is starting with two titles recently optioned, Tag and Talent), you will sell more where there are many more potential customers.

The rest of the slate is collections of their miniseries and series, but two former DC titles caught my eye: In August, Beautiful Stories for Ugly Children is due, collecting some unspecified number of the 30-issue 1989 DC/Paradox Press series.

Then in September, Seekers into the Mystery (15 issues, Vertigo, 1996) comes back into print. From this I take today’s lesson: a good creator-control deal that demands in-print or return-to-creator status will allow properties to live on.

4 Responses to “Boom! Does Books”

  1. Guy LeCharles Gonzalez Says:

    …a good creator-control deal that demands in-print or return-to-creator status will allow properties to live on.

    There’s at least two print-on-demand companies I know of who are targeting publishers for their services expressly for the purpose of keeping their books “in print” forever. The increasing technological evolution and acceptance of POD by traditional publishers is going to challenge those exisitng deals and future contracts will need to be written to specifically address that loophole.

  2. Charles RB Says:

    “other types of comics sell better in bookstores”

    That said, I remember earlier in the year when Brian Hibbs did a sales analysis of last year’s sales which showed titles like Y: The Last Man and Pride of Bahgdad selling more in the direct market than in bookstores. Now, I’d have thought it’d be the other way round.

  3. Johanna Says:

    I believe you’re referring to this column — and my favorite part is his disclaimer: “I strongly encourage you to look at the BookScan numbers on your own and make your own conclusions — I’m trying to be balanced and fair, but, of course, I have huge bookshelves worth of biases I’m dragging around with me, and your analysis might be more correct than my own.”

    It’s a very dense column, one with lots of elements.

  4. Johanna Says:

    Another followup: The latest Comics Journal, #283, has a piece called “Deceptive Data: How Diamond Best-Seller Lists Distort the Comics Industry” that tackles the same issue from a different perspective.




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