- Posted by Johanna on June 24, 2007 at 6:59 pm
- Category: Comic News
Some recent news headlines involving Marvel comics that made me shake my head sadly. First, the sum total of a recent press release:
World War Hulk has arrived…and The Heroes For Hire will be no more.
Some will die.
Some will live.
The only thing certain is that the future just got a lot DEADLIER!.
HEROES FOR HIRE #15
Rated T+ …$2.99
On-Sale In October!
It was illustrated by an image of all the team members’ heads as skulls. If sex doesn’t work to build sales for the title, I guess death comes next.
That PR is notable for its lack of real content, even given the light standards of usual superhero comic marketing. The October issue won’t even be ordered until August, so why are they starting to tease now? And does this mean they’re canceling the title, or just breaking up with the team? (Plus, with only seven lines, there shouldn’t be errors of punctuation and capitalization.)
Next came information on next month’s issue of X-Factor, plugging the return of the Isolationist, who first appeared in the previous X-Factor run, almost 15 years ago. Plus, this issue contains a chapter of the X-Men: Endangered Species story.
I haven’t been enjoying this title recently, and these elements helped crystallize why for me. I liked the team when they were spending more time interacting with each other than the greater Marvel universe, continuity, and history. I don’t care about the next crossover, and I find the bigger mutant storylines implausible at best and overall uninteresting.
I know that’s just why others read comics, though, so I’m glad that they’ll presumably like it. I’m not getting enough of what I’m looking for out of the team any more, so I’ll drop it for a while and maybe try back later. Maybe I have some kind of internal quota for mutant books. I’m excited about the new X-Men: First Class series, so maybe that’s taken the only place in my heart.
Last comes the most jaded announcement I’ve heard in a long while. I’m astounded at the contempt this shows for readers. Instead of publishing three Spider-Man different titles a month by three different creative teams, Marvel is going to keep everything the same and change the titles of all of them to Amazing Spider-Man.
You see, ASM sells better than the other two, so Marvel figures that simply changing the name will raise sales overall. The sad thing is, they’re probably right. There are too many people out there who buy superhero comics based solely on brand name, regardless of creators or storyline or level of enjoyment they get from it. It’s transparent manipulation of the completist impulse, and it smacks of desperation.