[...] through various titles for the past two years) with a Betty & Veronica story called “Bad Boy Trouble“. In it, Veronica takes up with a new boy in town, a biker who treats everyone badly. It [...]

All of what you say is great, so why not put that information in the press release? “We’re concerned that readers may have trouble finding this book and we want as many as possible to be able to read it” is a fine PR message.

At the con, it sounds like the times I stopped by must have been rare non-busy times. I’m glad that you’ve found this success.

About the “swarm” at our booth, we did 3 televised interviews. Talked to a lot of reporters, yourself included. All of whom talked about this project. Fans ask about it too. We gave out hundreds of free posters, and thousands of free comics. Our creators signed the free comics and one of our editors drew free sketches for the fans who were waiting for autographs. Our booth may not have been the biggest but we were very happy with the amount of fans and reporters that stopped by to talk to us.

As to why we are doing this before the 3rd and 4th parts have been publishes is because we are hearing that fans are having trouble finding Betty & Veronica Double Digest 151. Many sources that sold out did not reorder. We looked at our options and decided it was best to let fan know if they missed the digest they could still get the story. The first prints of 151 were selling on eBay at landmark prices…

5 copies of BVDD #151 sold at $8.50 including shipping. To under cut the guy selling them for $8.50, someone else put up a copy at $7.18 including shipping and sold it.

Now I am sure other copies have gone on sale since at lower prices. However, when we saw this and got emails from fans saying they couldn’t find the first issue we reacted with an affordable priced copy.

We are not the company that puts out a $24.99 hard cover and tries to ring every last dollar out of our fans. We want to get a copy of this story to every fan that wanted it at the best price possible.