- Posted by Johanna on August 4, 2007 at 4:34 pm
- Category: Graphic Novel News
“We wanted to get into DC’s camp because this would put Warner Brothers and all their movie contacts and licensing ability behind us… While they were putting out superb book product, they were not putting any effort to license toy products and statues and certainly no move at all toward TV and film,” [Wendy Pini] said.
Combined with the news that Tokyopop signed with William Morris “for film, television, digital, merchandising, and game development”, it all makes me wonder… doesn’t anyone just want to do comics any more? I guess not, since Wendy now states, “We have gone just about as far as we possibly can with Elfquest in the comics medium.”
I’m afraid to think of what kids given Elfquest toys might do, given some of the romance storylines I remember, but no one really plays with the toys these days anyway. At least the Pinis now appear to be getting more of what they wanted, with Dark Horse doing Elfquest statues. Has there been word on how they plan on keeping the books in print?
I just keep being amazed at the Pinis’ marketing savvy and chutzpah. How many successful self-publishers would have had the guts to do what they did — turn their baby over to DC? And apparently, they managed to do so with generous enough terms that now they’re getting the rights back.
Which is true and should be noted. They control their property, and they see a big company good only for making large-scale deals with resources and connections they don’t have. Too bad DC fell down on that end of it… assuming they knew that that was expected.