Caliber Cuts Online Comic Prices

In February, Caliber Comics announced that they would make some of their titles available online at $2 an issue.

Six months later, they’re cutting prices:

Caliber Comics, one of the leading independent comic companies of the 1990’s, has arranged with their online comics hosting vehicle, DriveThruComics, to lower prices across the board and even provide some titles for free.

Effective for August, the 100s of Caliber Comics on the site will be available for 99 cents. This will apply to all comics of 32 pages and even to some 48 pagers. The price for graphic novels will remain at about half of the original print price.

In addition, each month will feature certain issues that will be FREE for downloading. For the month of August, the titles offered at no charge include the very first issue of DEADWORLD, and the first issues of SAINT GERMAINE and OZ.

Caliber began to offer its extensive library on Drive Thru Comics at the end of last year and now offers over 200 issues and is the largest publisher in terns of issues offered on Drive Thru comics, the first download comics shop.

Can’t beat free samples, especially when your last print publication under your name was in 2001. There’s no better way to introduce your work to readers and convince them that it’s worth paying for.

And less than a dollar seems a more friendly price point for online, digital-only content. Their display now shows the 99 cents in comparison to the original cover price of three or four dollars, but I don’t think many customers are making that comparison mentally. Instead, I think they’re placing it against other online versions, which are cheaper (eyemelt’s 69 cents, for example) or free (promotional samples or unauthorized copies).

3 Responses to “Caliber Cuts Online Comic Prices”

  1. Gary Reed Says:

    I always thought that the pricing was too high but I wasnt’ the one that set the price…it was DriveThru. In fairness to them, they really wanted to expand into comics (the vast majority of their business is in role playing games)and I think they were looking for that magical balance of sales and profits and what would deliver. They saw that their specials running at a lower price dramatically increased sales so they changed the pricing structure which I was only too happy to do.

    And even though Caliber hasn’t published anything since 2001 (wow, that long) so much of the material is being collected from other publishers (Image, Desperado, Titan, Transfuzion, etc) and so many creators have moved into the mainstream comics that there is a lot of value. The online offerings were originally because I simply did not have physical copies and got so many requests for them.

    And enjoyed the article on alternate distribution.


  2. Johanna Says:

    Gary, thank you so much for that behind-the-scenes glimpse at the process. You’re forging ahead on the frontier here, so I’m not surprised to see experiments and changes in direction. Good luck with the efforts!

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