Comments on: Caliber Cuts Online Comic Prices

By: Stupid Publisher Tricks: Avoiding the Direct Market » Comics Worth Reading

Stupid Publisher Tricks: Avoiding the Direct Market » Comics Worth Reading — Thu, 30 Aug 2007 10:46:28 +0000

[...] Reed, former publisher of Caliber Comics, has announced the formation of Transfuzion Publishing in conjunction with Rafael Nieves (who, [...]

By: Johanna

Johanna — Tue, 07 Aug 2007 16:11:39 +0000

Gary, thank you so much for that behind-the-scenes glimpse at the process. You’re forging ahead on the frontier here, so I’m not surprised to see experiments and changes in direction. Good luck with the efforts!

By: Gary Reed

Gary Reed — Tue, 07 Aug 2007 11:45:34 +0000

Johanna,
I always thought that the pricing was too high but I wasnt’ the one that set the price…it was DriveThru. In fairness to them, they really wanted to expand into comics (the vast majority of their business is in role playing games)and I think they were looking for that magical balance of sales and profits and what would deliver. They saw that their specials running at a lower price dramatically increased sales so they changed the pricing structure which I was only too happy to do.

And even though Caliber hasn’t published anything since 2001 (wow, that long) so much of the material is being collected from other publishers (Image, Desperado, Titan, Transfuzion, etc) and so many creators have moved into the mainstream comics that there is a lot of value. The online offerings were originally because I simply did not have physical copies and got so many requests for them.

And enjoyed the article on alternate distribution.

Gary