- Posted by Johanna on September 16, 2007 at 8:53 am
- Category: LinkBlogging
Writer Marc Bernardin ponders why his comic The Highwaymen didn’t sell. He talks about the work they did to get press coverage and nods at the potential of racism from comic purchasers, but he doesn’t consider my reason for not buying: the format. (Although two of his commenters, at the time of this writing, make that point.)
There is no reason to buy a miniseries any more. If you’re going to do all that promotional work (and they did), then you should be pushing something that will keep selling. That’s true of series — if a reader signs on, there’s another one every month to buy — and books — as long as they’re kept in print, new customers can be found on an ongoing basis — but not of limited-run projects. What’s the point in pushing it when three or five months later, your hard work doesn’t have any more payback?
(He also neglects to note the additional marketing help the series got from DC, which may be a strike against it — sometimes the Powers That Be look unfavorably on a project that does typical numbers in the face of extra promotion.)
Update: Marc Bernardin responds by concluding that “the market… wants superheroes and only superheroes. Especially superheroes they already know. And especially if there’s a possibility that they’re zombies.”