Top Cow Seeks Publicity

I just got an interesting mass mailing from a PR firm…

Top Cow (as you would already know them from Tomb Raider, Witchblade, Darkness, and the most recent – Wanted) has expressed an interest in working with you to do a story on what they and Marc Silvestri have been doing to revolutionize the trend of comics, books, video games, soundtracks, and feature films – all from the same story or writer within entertainment (an evolving story package). Marc is known for creating stories that evolve from a comic book to a feature film and video games to accompany. Others that follow Top Cow’s model is [sic] Fox Atomic, Virgin Comics, and a small handful of others, who are hoping to break into this concept circle.

I know they want to capitalize on having a feature film in production, but is “our comics get licensed” really fertile grounds for press coverage? Seems like a pretty obvious story, with not much to set it apart. And does Top Cow really think they’re being copied by these other companies, when it’s the most common idea out there today in the comic business?

Now you’ll know, if you see any stories with this slant, where it all came from.

9 Responses to “Top Cow Seeks Publicity”

  1. Roger A. Says:

    Should that be Top Cow (not Shelf) in your headline?

  2. Johanna Says:

    Oh, how embarrassing! Yes, it should — I’ve fixed it, thank you.

  3. Rob Spencer Says:

    This is one of the worst written press releases/solicitations I have ever seen. It sounds like the writer either doesn’t know the client/market very well, or is a fanboy who is just thrilled to be part of the scene.

    As for the content, if they were really that successful in revolutionizing the evolution of the concept circle, people would come asking them for interviews. Not the other way around.

  4. Tim O'Shea Says:


    If this is one of the worst you’ve ever seen, you’re lucky.

    I’ve seen far worse, far more delusional claims in press releases.

    That being said, I don’t know how mass that mailing was, as I did not get it.

    Top Cow might do well to avail itself of Image PR (Top Cow is part of Image), rather than fending for itself, I think.

  5. Johanna Says:

    The mailing was from a professional firm that probably doesn’t know very much about comics. And now I’m probably off their list, thankfully.

    A while back, some of the Top Cow folks were asking what they should do to get more attention for their product, and any suggestion saying they needed to change something was ignored or politely brushed off. They want the press, but they don’t seem willing to face the world as it is. Most of the changes suggested would get them away from the perception that all they do are wank books, but they (probably rightly) didn’t want to lose that core market chasing another audience that likely wouldn’t pay attention to them anyway.

  6. John Says:

    I get some pretty dreadful press releases, let me tell you.

    If I were to do a story based on that press release, I would do a story on Silvestri’s process of adaptation and talk to him specifics about some of the better efforts . . . focus on him as a creative person rather than the architect of a business plan . . . that is, if I were to do a story based on that press release . . .

  7. Thomas Gerhardt Says:

    The thing I don’t quite understand here is the rather dismal connect between Top Cow as a conceptual development company and the “see, see, WANTED will give you Angelina Jolie” (of course, not in so many words).

    I was under the impression that Mark Millar conceptualised WANTED on his own, just like the other slew of the Millarwold books, and Top Cow was just one of publishers that he had to publish them.

    Also, to put Silvestri’s name together with TOMB RAIDER is a bit ridiculous. Lara Croft was created and huge property back in 96, and her creation had nothing to do with Silvestri or Top Cow whatsoever. In fact, she was created by Ian Livingstone of Eidos at the time.

    So, that leaves only one property that made the jump: Witchblade, which turned from a T & A comic book into a horrible and thanfkully cancelled cable show.

    Am I misunderstanding something here?

  8. Johanna Says:

    I suspect you have more knowledge of the company than the PR folks want you to have. :)

  9. Thomas Gerhardt Says:

    Oh dear. So no misunderstanding, then, on my part. It is so dreadfully American to overstate and in so many cases lie in PR releases, this much I did know a priori. Something I simply cannot wrap my head around, I must say.




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