- Posted by Johanna on October 5, 2007 at 7:46 am
- Category: Graphic Novel News
More retailers are exploring online stores as a way of expanding sales and reaching different audiences. With Amazon.com out there, though, the question becomes how to attract and keep customers?
Some long-time outlets do it based on service. Others do it with discounts, but that’s tricky. Although online purchases can be cheaper to handle, cutting prices can quickly become a race to the bottom, and while customers may temporarily benefit (until the outlets go out of business), many established retailers reject that approach as cutting their profits too drastically.
As an alternative, one is now using an appeal to altruism. ComicBookShelf, run by Dan Shahin of Hijinx Comics in San Jose, CA, charges full list price (but with free shipping, a definite plus). For the month of October, 20% of every sale goes to the CBLDF and the Hero Initiative (10% to each charity).
I’m curious as to whether that will attract customers. Readers, would that offer affect your choice as to where to purchase graphic novels online?
Something to think about when ordering online, by the way, is where the books are shipping from. East Coasters may want to order from their side of the country or the Midwest to minimize shipping time. Aside from books getting to you faster, the less time product spends in the shipper’s hands, the less change of damage. (Although everyone I’ve ordered from has packed well to avoid that problem.)