The deep pre-order discount on our site is kind of a test to see if people will indeed order a book if price becomes less of an obstacle. While we are, in essence, price matching to Amazon.com we are not trying to compete with them or retailers in general although in practice that becomes the case. When we have something like a new Vasquez or Dirge book that retailers will go out of their way to push (and the irony of course is that the books that need the least amount of pushing get the most because everyone bets on a winner) we don’t need to do something like a deep preorder discount.

But, with something like Midnight Sun, where we might have only one opportunity to capture a sale, well we have to make the best of that opportunity. Its doubtful that if someone saw it on the site or saw the video on YOUTIUBE that they would go into a comic store and preorder a book that won’t be outfor two more months.

We do link to Amazon and our store has our own personal store locator on it, so people CAN find avenues other than the SLG site. But, they will probably never see or hear of it again once they leave our site.

Hence, the discount.

Dan

As far as the pre-order promotion goes, I think it’s still in effect–just enter “msun” as a coupon code when you check out at the SLG store and you get 30% off cover. I’m not really privy to the business goings on at SLG, but I’d guess that the idea behind the deep discount is to maybe match Amazon and B&N’s price?

-B.